Director Marketing and Communications

Ivy Tech Community College; Valparaiso (IN); On-site; USD 57,000 - 63,000; Full time

Benefits offered by this job

Health & Wellness

Retirement Plan

Paid Time Off

Educational Benefits

Professional development opportunities

Job summary

Ivy Tech Community College seeks a marketing and communications leader to drive regional media relations, campus recruiting marketing, and statewide branding. The role oversees production of promotional materials, events, and publications, and collaborates with academic units to align messaging and campaigns.

Responsibilities include writing press releases, coordinating media coverage, and managing budgets while leveraging regional social platforms to engage students and faculty.

Qualifications

• Associate's Degree in English, Journalism, Communications, Public Relations, Marketing, Liberal Arts or related field.
• 1–2 years supervisory experience; 1–3 years in public relations, advertising or marketing.
• Ability and willingness to travel.

Responsibilities

• Provide leadership in implementing regional media relations plans for the campus, including establishing and maintaining media contacts.
• Disseminate news items and provide assistance on media-related issues.
• Develop and administer marketing/communication strategies for on-campus recruiting events and statewide reputation.
• Manage statewide recruitment and marketing materials.
• Administer public relations and marketing budget.
• Organize and coordinate events for the campus as directed by supervisor; assist with commencements and ceremonies.
• Develop, implement and monitor campus marketing and communications efforts with academic schools.
• Create, edit and utilize video for departments, events and marketing campaigns.
• Write press releases and pitch stories to media outlets to enhance visibility.
• Monitor emerging industry trends to advance communication/marketing strategies.

Education

Associate's Degree in English, Journalism, Communications, Public Relations, Marketing, Liberal Arts or related field

Bachelor's Degree (Preferred)

Job description

Works in partnership with the Vice Chancellor of Student Services in providing campus leadership in the functional areas of public information services and activities. This includes participation in maintaining sound working relationships with the media and participation in developing and implementing a plan for regional advertising, promotional materials, events and publications.Major Responsibilities:Provide leadership in implementing regional media relations plans for the campus, including establishing and maintaining media contacts, disseminating news items and provide assistance and support on media-related issues.Develop and administer marketing/communication strategies around on-campus recruiting events to advance the college’s goals and statewide reputation.Manage statewide recruitment and marketing materials.Administer public relations and marketing budget.Assist with creating and supervising production of regional promotional, recruitment and development materials and publications – both print and electronic.Organize and coordinate special events and public functions for the campus as directed by supervisor; assist with commencement and other special ceremonies.Contribute to the college-wide integrated marketing plan and apply that plan to campus communications and marketing strategies and goals.Develop, implement and monitor campus marketing and communications efforts in conjunction with academic schools.Provide assistance to campus departments in promotional recruitment and development efforts.Create, edit and utilize video for departments, events and marketing campaigns. Write press releases, pitch stories ideas to local/national media outlets to enhance the college’s visibility.Manage and implement marketing strategies to engage students and faculty through regional social media platforms.Serve as point of contact for regional media outlets for campus closings.Monitor emerging industry trends to utilize best practices in advancing communication/marketing engagement and strategies.Work with campus administration, faculty and departments to identify, develop and expand regional markets.The above list of duties not to be construed as an exhaustive list. Other duties logically associated with the position may be assigned.Salary Range: $57,000 - $63,000Ivy Tech is committed to supporting the well-being, growth, and financial security of our full-time faculty and staff. Our comprehensive benefits package includes:Health & WellnessMultiple medical plan options paired with a Health Savings Account with a generous employer contributionDental plan with no-cost preventive services and coverage for orthodontiaVision plan with low-cost exams and allowances for glasses or contact lensesEmployee Assistance Program offering no-cost confidential counseling sessions, legal consultations, financial planning consultations, and other resourcesWellness program with opportunities to earn $250 in Wellness RewardsFlexible Spending Accounts for healthcare (limited purpose) and dependent careRetirement & Financial Security10% employer retirement contribution, fully vested after two yearsBasic life insurance equal to annual salary paid by the College, with optional supplemental coverageShort-term and long-term disability benefitsEducational BenefitsFee remission for employees, spouses, and dependent childrenTuition assistance for undergraduate, graduate, and doctoral programsPaid professional development opportunitiesWork‑Life BalanceGenerous paid time off, including vacation, sick leave, holidays, and winter recessFlexible work arrangements where availablePaid childbirth recovery leave (8 weeks)Paid parental leave (4 weeks)Additional PerksEligibility for Public Service Loan ForgivenessAdditional discounts on gym memberships, transportation, and various retail servicesIvy Tech is proud to offer benefits that support your health, your family, and your future—because when our employees thrive, our students and communities thrive too. For more information on Ivy Tech Benefits, visit https://careers.ivytech.edu/benefits.Note: Employees who re-hire with the College within 180 days of leaving a full-time position with the College may be eligible for additional benefits depending on their bridged seniority date.Minimum Qualifications:Associate's Degree in English, Journalism, Communications, Public Relations, Marketing, Liberal Arts or a related field.One to two years supervisory experience; one to three years of experience in public relations, advertising or marketing.Ability and willingness to travel.Position requires sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of the College students and employees.Fully supports the College’s mission and strategic plan initiatives.Preferred Qualifications:Bachelor's DegreeOfficial college transcripts required upon hiring, and employment contingent on acceptable criminal background checks.Ivy Tech is committed to supporting the well-being, growth, and financial security of our full-time faculty and staff. Our comprehensive benefits package includes:Health & WellnessMultiple medical plan options paired with a Health Savings Account with a generous employer contributionDental plan with no-cost preventive services and coverage for orthodontiaVision plan with low-cost exams and allowances for glasses or contact lensesEmployee Assistance Program offering no-cost confidential counseling sessions, legal consultations, financial planning consultations, and other resourcesWellness program with opportunities to earn $250 in Wellness RewardsFlexible Spending Accounts for healthcare (limited purpose) and dependent careRetirement & Financial Security10% employer retirement contribution, fully vested after two yearsBasic life insurance equal to annual salary paid by the College, with optional supplemental coverageShort-term and long-term disability benefitsEducational BenefitsFee remission for employees, spouses, and dependent childrenTuition assistance for undergraduate, graduate, and doctoral programsPaid professional development opportunitiesWork‑Life BalanceGenerous paid time off, including vacation, sick leave, holidays, and winter recessFlexible work arrangements where availablePaid childbirth recovery leave (8 weeks)Paid parental leave (4 weeks)Additional PerksEligibility for Public Service Loan ForgivenessAdditional discounts on gym memberships, transportation, and various retail servicesIvy Tech is proud to offer benefits that support your health, your family, and your future—because when our employees thrive, our students and communities thrive too. For more information on Ivy Tech Benefits, visit https://careers.ivytech.edu/benefits.Note: Employees who re-hire with the College within 180 days of leaving a full-time position with the College may be eligible for additional benefits depending on their bridged seniority date.Ivy Tech Community College is an accredited, equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions. Questions specific to Title IX may be referred to the College’s Title IX Coordinator or to the US Department of Education Office of Civil Rights.