Director Marketing and Communications

Ivy Tech Community College of Indiana; Valparaiso (IN); On-site; USD 57,000 - 63,000; Full time

Job summary

Ivy Tech Community College of Indiana in Valparaiso is seeking a campus communications leader to drive regional media relations, marketing strategies, and recruitment materials across statewide programs. You will build media contacts, develop campaigns, and oversee publication projects to elevate the college’s visibility.

This role collaborates with academic schools to implement marketing efforts, manages events from recruitment drives to commencements, and supervises budgets while producing

Qualifications

• Bachelor's Degree required; official transcripts upon hiring and background checks.
• Experience in public relations and marketing; ability to develop regional media plans.
• Experience planning, coordinating events, and managing recruitment materials.

Responsibilities

• Lead regional media relations plans and maintain media contacts.
• Develop and administer marketing strategies around on-campus recruiting events.
• Manage statewide recruitment and marketing materials.
• Administer public relations and marketing budget.
• Produce regional promotional materials and publications for print and electronic formats.
• Coordinate campus events and ceremonies as directed by supervisor.
• Contribute to the college-wide integrated marketing plan and apply it on campus.
• Collaborate with academic schools on marketing efforts.
• Create, edit and utilize video for departments and campaigns.
• Write press releases and pitch stories to local/national media outlets.
• Manage regional social media engagement targeting students and faculty.
• Serve as regional media contact for campus closings.

Skills

Media relations

Marketing strategy

Event planning

Budget management

Press outreach

Education

Bachelor's Degree

Job description

Works in partnership with the Vice Chancellor of Student Services in providing campus leadership in the functional areas of public information services and activities. This includes participation in maintaining sound working relationships with the media and participation in developing and implementing a plan for regional advertising, promotional materials, events and publications.

Major Responsibilities

• Provide leadership in implementing regional media relations plans for the campus, including establishing and maintaining media contacts, disseminating news items and provide assistance and support on media-related issues.
• Develop and administer marketing/communication strategies around on-campus recruiting events to advance the college’s goals and statewide reputation.
• Manage statewide recruitment and marketing materials.
• Administer public relations and marketing budget.
• Assist with creating and supervising production of regional promotional, recruitment and development materials and publications – both print and electronic.
• Organize and coordinate special events and public functions for the campus as directed by supervisor; assist with commencement and other special ceremonies.
• Contribute to the college-wide integrated marketing plan and apply that plan to campus communications and marketing strategies and goals.
• Develop, implement and monitor campus marketing and communications efforts in conjunction with academic schools.
• Provide assistance to campus departments in promotional recruitment and development efforts.
• Create, edit and utilize video for departments, events and marketing campaigns.
• Write press releases, pitch stories ideas to local/national media outlets to enhance the college’s visibility.
• Manage and implement marketing strategies to engage students and faculty through regional social media platforms.
• Serve as point of contact for regional media outlets for campus closings.
• Monitor emerging industry trends to utilize best practices in advancing communication/marketing engagement and strategies.
• Work with campus administration, faculty and departments to identify, develop and expand regional markets.

The above list of duties not to be construed as an exhaustive list. Other duties logically associated with the position may be assigned.

Salary

Salary Range: $57,000 - $63,000 Ivy Tech is committed to supporting the well-being, growth, and financial security of our full‑time faculty and staff.

Benefits

Our comprehensive benefits package includes: Health & Wellness Multiple medical plan options paired with a Health Savings Account with a generous employer contribution Dental plan with no-cost preventive services and coverage for orthodontia Vision plan with low-cost exams and allowances for glasses or contact lenses Employee Assistance Program offering no-cost confidential counseling sessions, legal consultations, financial planning consultations, and other resources Wellness program with opportunities to earn $250 in Wellness Rewards Flexible Spending Accounts for healthcare (limited purpose) and dependent care Retirement & Financial Security 10% employer retirement contribution, fully vested after two years Basic life insurance equal to annual salary paid by the College, with optional supplemental coverage Short-term and long-term disability benefits Educational Benefits Fee remission for employees, spouses, and dependent children Tuition assistance for undergraduate, graduate, and doctoral programs Paid professional development opportunities Work‑Life Balance Generous paid time off, including vacation, sick leave, holidays, and winter recess Flexible work arrangements where available Paid childbirth recovery leave (8 weeks) Paid parental leave (4 weeks) Additional Perks Eligibility for Public Service Loan Forgiveness Additional discounts on gym memberships, transportation, and various retail services

Preferred Qualifications

Preferred Qualifications: Bachelor's Degree Official college transcripts required upon hiring, and employment contingent on acceptable criminal background checks. Ivy Tech is committed to supporting the well-being, growth, and financial security of our full‑time faculty and staff. Our comprehensive benefits package includes: Health & Wellness Multiple medical plan options paired with a Health Savings Account with a generous employer contribution Dental plan with no-cost preventive services and coverage for orthodontia Vision plan with low-cost exams and allowances for glasses or contact lenses Employee Assistance Program offering no-cost confidential counseling sessions, legal consultations, financial planning consultations, and other resources Wellness program with opportunities to earn $250 in Wellness Rewards Flexible Spending Accounts for healthcare (limited purpose) and dependent care Retirement & Financial Security 10% employer retirement contribution, fully vested after two years Basic life insurance equal to annual salary paid by the College, with optional supplemental coverage Short-term and long-term disability benefits Educational Benefits Fee remission for employees, spouses, and dependent children Tuition assistance for undergraduate, graduate, and doctoral programs Paid professional development opportunities Work‑Life Balance Generous paid time off, including vacation, sick leave, holidays, and winter recess Flexible work arrangements where available Paid childbirth recovery leave (8 weeks) Paid parental leave (4 weeks) Additional Perks Eligibility for Public Service Loan Forgiveness Additional discounts on gym memberships, transportation, and various retail services Ivy Tech is proud to offer benefits that support your health, your family, and your future—because when our employees thrive, our students and communities thrive too. For more information on Ivy Tech Benefits, visit https://careers.ivytech.edu/benefits. Note: Employees who re-hire with the College within 180 days of leaving a full‑time position with the College may be eligible for additional benefits depending on their bridged seniority date.

Equal Opportunity & Diversity Statement

Ivy Tech Community College is an accredited, equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions. Questions specific to Title IX may be referred to the College’s Title IX Coordinator or to the US Department of Education Office of Civil Rights.

Company Culture

At Ivy Tech, you’ll be part of something bigger, where collaboration fuels innovation, learning is a shared journey, and meaningful goals become life‑changing achievements. As Indiana’s only full‑fledged community college, we’re deeply rooted in our mission to empower students, strengthen communities, and support one another every step of the way. No matter your role, you’ll be valued, supported, and inspired because here, people come first. Our faculty and staff are united by purpose, driven by passion, and proud of the difference we make together. Join a team where your work matters. Discover your potential. Make your impact. Ivy Tech is the largest singly accredited community college system in the nation. Providing education across Indiana, we motivate and inspire students as they pursue their futures. To achieve this, it takes a community of over 6,500 employees in 75 locations. Competitive benefits and professional development programs The most advanced technologies in our classrooms and training facilities Collaborative and innovative culture with a focus on creativity and employee belonging Commitment to adapting to meet Indiana's workforce needs and fostering a sustainable, inclusive workplace.