Director, Marketing Analytics Transformation (Hybrid)

Pernod Ricard USA; New York (NY); Hybrid; USD 171,800 - 214,800; Full time

Job summary

Pernod Ricard USA is seeking a strategic analytics leader based in New York to own the marketing measurement roadmap and MMM initiatives. This role partners with global and local teams to translate complex data into actionable insights that drive brand performance and allocation decisions.

You will build scalable analytics solutions, apply AI to close data gaps, mentor talent, and influence senior stakeholders while operating within a flexible, hybrid work model that supports collaboration

Qualifications

• Bachelor's degree required; MBA or advanced degree in analytics, data science, or a related field preferred
• 10+ years of analytics experience, including hands-on Marketing Mix Modeling
• Proven track record of driving change and translating analytics into business impact
• Experience leading teams and collaborating with multiple stakeholders
• Familiarity with data visualization tools, data infrastructure, or programming concepts
• Experience working in global organizations; media or consumer goods industry experience preferred

Responsibilities

• Lead the development and execution of a comprehensive marketing measurement roadmap, including Marketing Mix Modeling (MMM), with global/local alignment
• Introduce innovative analytics tools, partnerships, and methodologies to advance measurement capabilities
• Partner with senior leadership to optimize portfolio investment strategies and guide brand decisions using data-driven insights
• Build and scale sustainable analytics solutions by transitioning pilots into organization-wide tools
• Leverage AI to address data gaps, improve processes, and enhance marketing effectiveness
• Collaborate with cross-functional teams and external partners to integrate multiple data sources into cohesive frameworks
• Lead and develop talent and cultivate strong relationships with technical and non-technical stakeholders

Skills

Analytics leadership

Marketing analytics

MMM

Stakeholder collaboration

Data visualization tools

Global experience

Education

Bachelor's degree

MBA

Advanced analytics degree

Tools

Data visualization tools

Data infrastructure

Programming concepts

Job description

Pernod Ricard USA is seeking a strategic analytics leader based in New York to own the marketing measurement roadmap and MMM initiatives. This role partners with global and local teams to translate complex data into actionable insights that drive brand performance and allocation decisions.

You will build scalable analytics solutions, apply AI to close data gaps, mentor talent, and influence senior stakeholders while operating within a flexible, hybrid work model that supports collaboration