Director, Analytics Transformation

Pernod Ricard; New York (NY); Hybrid; USD 171,800 - 214,800; Full time

Benefits offered by this job

Hybrid work policy

Great benefits

Job summary

Pernod Ricard USA is seeking a strategic analytics leader to own the marketing measurement roadmap, including Marketing Mix Modeling (MMM), coordinating global and local teams. You will translate data into actionable insights that drive decisions and influence senior stakeholders.

As a leader, you will partner with executives to optimize portfolio investment and brand performance, while building scalable analytics capabilities and fostering cross-functional collaboration across the organization.

Qualifications

• Bachelor’s degree required; MBA or advanced degree in analytics, data science, or related field preferred.
• 10+ years of analytics experience, including hands‑on Marketing Mix Modeling and marketing/financial data.
• Proven track record of driving change and translating analytics insights into measurable business impact.
• Experience leading teams and collaborating across multiple stakeholders and functions.
• Familiarity with data visualization tools, data infrastructure, or programming concepts.
• Experience working in global organizations; media or consumer goods industry experience preferred.

Responsibilities

• Lead the development and execution of a comprehensive marketing measurement roadmap, including Marketing Mix Modeling (MMM), ensuring alignment across global and local teams.
• Introduce innovative analytics tools, partnerships, and methodologies to advance measurement capabilities and uncover new growth opportunities.
• Partner with senior leadership to optimize portfolio investment strategies and guide brand performance decisions using data-driven insights.
• Build and scale sustainable analytics solutions by transitioning pilot programs into standardized, organization-wide tools.
• Leverage artificial intelligence (AI) to address data gaps, improve processes, and enhance marketing effectiveness.
• Collaborate with cross-functional teams and external partners to integrate multiple data sources and perspectives into cohesive measurement frameworks.
• Lead and develop talent while fostering strong relationships with technical and non-technical stakeholders.

Skills

Marketing analytics

Marketing Mix Modeling

Data storytelling

Stakeholder management

Education

Bachelor’s degree

MBA or advanced analytics degree

Job description

The salary range for this role, based in New York, is $171,800.00 to $214,800.00. Base salaries are determined during the interview process, by assessing a candidate’s experience, skills against internal peers and the scope and responsibilities of the position.

Who Will Love This Job

You’re a strategic and curious problem-solver who thrives at the intersection of analytics, marketing, and business transformation. You enjoy translating complex data into clear, actionable insights that drive decisions. You’re energized by leading change, collaborating across diverse teams, and influencing senior stakeholders. You’re equally comfortable engaging with technical experts and simplifying insights for broader audiences.

What You’ll Do

• Lead the development and execution of a comprehensive marketing measurement roadmap, including Marketing Mix Modeling (MMM), ensuring alignment across global and local teams.
• Introduce innovative analytics tools, partnerships, and methodologies to advance measurement capabilities and uncover new growth opportunities.
• Partner with senior leadership to optimize portfolio investment strategies and guide brand performance decisions using data-driven insights.
• Build and scale sustainable analytics solutions by transitioning pilot programs into standardized, organization-wide tools.
• Leverage artificial intelligence (AI) to address data gaps, improve processes, and enhance marketing effectiveness.
• Collaborate with cross-functional teams and external partners to integrate multiple data sources and perspectives into cohesive measurement frameworks.
• Lead and develop talent while fostering strong relationships with technical and non-technical stakeholders.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility are front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and benefits from a long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely up to 2 days a week, allowing employees to work the hours that make the most sense for them and their team’s schedules.

We offer employees great benefits and perks. For details, visit PRUSABenefits.com.

Required Qualifications

• Bachelor’s degree required; MBA or advanced degree in analytics, data science, or a related field preferred.
• 10+ years of experience in analytics, including hands‑on experience with Marketing Mix Modeling and marketing/financial data.
• Proven track record of driving change and translating analytics insights into measurable business impact.
• Experience leading teams and collaborating across multiple stakeholders and functions.
• Familiarity with data visualization tools, data infrastructure, or programming concepts.
• Experience working in global organizations; media or consumer goods industry experience preferred.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to U.S. local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at [e-mail].