Director, Marketing Analytics

Avalara; United States; Hybrid; USD 148,000 - 298,000; Full time

Job summary

Avalara is seeking a Director of Marketing Analytics to enhance analytical capabilities and lead a team of experts. This pivotal role focuses on optimizing marketing performance, integration of various data sources, and championing advanced analytics trends, essential for driving revenue impact and ensuring data-driven decision-making across the organization.

Benefits

Comprehensive health insurance

Paid time off and parental leave

Bonuses based on performance

Employee resource groups for support and networking

Qualifications

• 8+ years in marketing analytics or data science, preferably in B2B SaaS.
• Experience managing teams of 5+.
• Hands-on SQL and BI tools usage.

Responsibilities

• Lead marketing performance measurement and attribution modeling.
• Oversee development of analytics dashboards and reports.
• Manage a team of marketing analytics professionals.

Skills

Attribution modeling

Marketing performance measurement

Stakeholder management

Data engineering principles

Predictive analytics

Conversion rate optimization

SQL

Education

Bachelor's or higher degree in a related field

Tools

Tableau

Salesforce

Marketo

Looker

Job description

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What You'll Do

Avalara is looking for a Director of Marketing Analytics to lead a team of 6-8 marketing analytics professionals and lead the evolution of our data capabilities. You will be responsible for marketing performance measurement, attribution modeling, audience insights, predictive analytics, and experimentation, ensuring our marketing strategy is optimized for revenue impact.

We will consider remote applicants.

What Your Responsibilities Will Be

• You will oversee end-to-end marketing performance measurement, ensuring visibility into campaign effectiveness, Return on investment, and pipeline contribution.
• You will lead multi-touch attribution modeling, aligning with finance and sales to measure Marketing's true impact on revenue.
• You will standardize funnel and conversion analysis.
• You will expand attribution frameworks to integrate web analytics data, user behavior insights, and customer journey tracking for a holistic view of performance.
• You will stay ahead of latest AI trends and MarTech advancements to ensure Avalara remains at the forefront of AI-powered marketing analytics.
• You will expand web analytics capabilities to track digital experiences, ensuring an end-to-end view of website engagement and its impact on the customer journey.
• You will use predictive analytics and forecasting to guide marketing budget allocation and pipeline planning.
• You will oversee the development of marketing dashboards infrastructure, ensuring data is accessible and accurate.
• You will formalize an experimentation program across all marketing channels, establishing frameworks for A/B testing, incrementality testing, and data-driven decision-making.
• You will enhance conversion rate optimization (CRO) strategies by using web analytics insights, behavioral data, and on-site experiments.
• You will drive integration of web analytics data with CRM (Salesforce), MAP (Marketo/Eloqua), and BI tools (Looker, Tableau, Power BI) to unify cross-channel reporting.
• You will improve data pipelines for marketing analytics, reducing latency and ensuring real-time access to critical insights.
• You will lead a team of 6-8 marketing analytics professionals, encouraging an insights-driven culture.
• You will advocate for ongoing investment in marketing analytics tools and data infrastructure, aligning with IT and RevOps on MarTech improvements.
  
  

What You’ll Need To Be Successful

• 8 or more years of experience in Marketing analytics, business intelligence, or data science, with a focus on B2B SaaS.
• Experience managing marketing analytics teams of 5+ people.
• Expertise in marketing performance measurement, attribution modeling, and funnel analysis.
• Hands-on experience with BI and visualization tools (e.g., Tableau, Looker, Power BI), CRM systems (e.g., Salesforce), and marketing automation platforms (e.g., Marketo, Eloqua).
• Experience with advanced SQL queries (e.g., CTE, Window Functions and data modeling)
• Expertise in data engineering principles, including ETL pipelines, SQL, cloud data warehouses (Snowflake, BigQuery, Redshift), and API integrations.
• Experience with privacy-first measurement strategies, including server-side tracking, CDPs, and cookie-less attribution methodologies.
• Understanding of ad platforms (Google, Facebook, LinkedIn, Bing) and ad optimization tools, bid planning, and campaign management.
• Experience implementing marketing analytics process improvements and aligning data infrastructure with best practices.
• Stakeholder management skills, with experience partnering across Marketing, Sales, Finance, and RevOps.
  
  

Pay Range Details

The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Colorado $148,800 - $245,600 (Annual Salary)

Washington $148,800 - $271,500 (Annual Salary)

California $148,800 - $297,300 (Annual Salary)

New York $164,500 - $297,300 (Annual Salary)

The pay range above is the general base pay range for you in the state listed. Your actual salary/wage may be based on multiple factors, such as geographic location, candidate experience and qualifications, and market and business considerations. This role is eligible for an annual bonus based on personal and company performance, depending on the terms of the applicable plan and your role.

How We’ll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re Avalara. We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year, and this year we became a billion-dollar business. Our growth is real, and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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