Director, Marketing

WellSky; Rollingwood (TX); Remote; USD 100,000 - 150,000; Full time

Job summary

A leading company in healthcare technology is seeking a Director of Marketing to drive and execute marketing strategies. The role involves overseeing a team, developing marketing campaigns, and collaborating with sales teams to enhance lead generation. Candidates should possess a Bachelor's degree and significant experience in marketing and management, with a focus on healthcare technology preferred. Join WellSky and contribute to shaping the future of healthcare while enjoying a culture of innovation and inclusiveness.

Benefits

Medical, dental, and vision coverage

Mental health support

Generous paid time off and holidays

Parental leave

401(k) plan

Educational assistance

Qualifications

• 8-10 years of relevant work experience.
• 4-5 years of relevant management experience.
• Experience in healthcare technology preferred.

Responsibilities

• Develop and implement marketing strategies to support sales goals.
• Oversee creative development for demand generation.
• Manage and lead a team of marketing strategists.

Skills

Leadership

Strategic Planning

Marketing Automation

Content Marketing

CRM Tools

Education

Bachelor's degree or equivalent experience

Tools

Marketo

Salesforce

Job description

The Director, Marketing is responsible for driving and executing marketing strategy, positioning, messaging, and lead generation for WellSky's portfolio of solutions.

We invite you to apply today and join us in shaping the future of healthcare!

Key Responsibilities:

1. Develop and implement marketing strategies to support sales bookings and revenue goals through targeted programs and campaigns.
2. Lead strategy and execution for WellSky's software solutions tailored for next-generation and ambulatory organizations.
3. Oversee creative development for demand generation, including copywriting, content marketing, and product marketing initiatives.
4. Manage and lead a team of marketing strategists and direct reports.
5. Create messaging for all marketing channels—web, sales, and marketing assets—and identify external channels such as journals, websites, events, and social media for message dissemination.
6. Set and coordinate content marketing and campaign strategies across the marketing organization.
7. Collaborate with the events team to oversee marketing efforts at industry events, maximizing client engagement opportunities.
8. Identify and build relationships with key thought leaders, influencers, and major client accounts.
9. Assist in developing and executing annual and quarterly marketing plans to raise awareness, establish thought leadership, and generate leads and sales, with active monitoring and reporting on metrics like MQL generation and conversion.
10. Partner with sales and solutions teams to create effective sales enablement tools.
11. Perform other duties as assigned.

Required Qualifications:

1. Bachelor's degree or equivalent experience.
2. 8-10 years of relevant work experience.
3. 4-5 years of relevant management experience.

Preferred Qualifications:

• Experience with marketing automation and CRM tools like Marketo and Salesforce.
• Healthcare technology experience.

Job Expectations:

• Willingness to travel up to 20% as needed.
• Flexibility to work additional or irregular hours.
• Adherence to security policies to protect company and client information.
• Ability to sit and view a computer screen for extended periods.

#LI-OF1

#LI-Remote

WellSky fosters a culture of innovation, inclusiveness, and collaboration. Join us and make a difference.

We are an equal opportunity employer, committed to diversity and inclusion in the workplace. We also maintain a drug-free environment and comply with all applicable employment laws and regulations.

Applicants must be authorized to work in the U.S. and may be required to meet additional client-specific requirements, such as immunizations.

Benefits include medical, dental, vision, mental health support, prescription coverage, generous paid time off and holidays, parental leave, 401(k), and educational assistance.