Channel Marketing Director

Canonical; Austin (TX); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading tech firm is seeking a Channel Marketing Director to drive Go-To-Market strategies across a diverse partner ecosystem. This role involves building marketing strategies, executing partner campaigns, and leading a team of marketers. The ideal candidate will have a strong understanding of the technology ecosystem and proven success in co-marketing programs. This position offers a distributed work environment with opportunities for international travel and professional development.

Benefits

Annual learning and development budget

Performance bonuses

Holiday leave

Parental leave

Wellness programs

Travel opportunities

Qualifications

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs.
• Proven success in developing and executing co-marketing programs in tech.
• Experience reporting on complex partner marketing activities.

Responsibilities

• Building a marketing strategy that drives pipeline growth and revenue through key partners.
• Executing partner campaigns from recruitment to demand generation.
• Mentoring and developing a diverse team of partner marketers.

Skills

Leadership

Communication

Curiosity

Education

High School Diploma

University Degree

Job description

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Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include top public cloud and silicon providers, along with industry leaders across sectors. We are a pioneer in global distributed collaboration, with over 1200 colleagues in 75+ countries and few office-based roles. Teams meet a few times a year in various interesting locations worldwide to align on strategy and execution.

The company is founder-led, profitable, and growing.

We have created a new leadership role, Channel Marketing Director, to drive our Go-To-Market strategy across our partner ecosystem, from silicon to public cloud, through channel and hardware manufacturers. As the publisher of Ubuntu and a leading open source provider to major tech firms globally, we play a unique role in various innovative value chains (Public Cloud, Cybersecurity, AI, IoT), supporting our partners both technically and commercially.

Reporting to the VP of Marketing, you will lead a team of marketing managers running partner programs. You will work closely with our partners to make Canonical their trusted partner in delivering open source products and solutions. You will be responsible for maximizing the ROI of our campaigns supporting partner activities across sell-to, sell-through, or sell-with models.

The partner marketing team comprises talented professionals skilled in formulating joint value propositions, creating compelling messages/assets, and selecting effective channels through complex supply chains. They are passionate about technology, enterprise users, and advanced partner analytics technologies.

Location: This role is home-based in the AMER region.

The role entails:

1. Building a marketing strategy that drives pipeline growth and revenue through key partners like Silicon, IHV, ODM, Channel, GSIs, etc.
2. Aligning with growth, field, and product marketing to deliver integrated activities.
3. Executing partner campaigns from recruitment to demand generation.
4. Engaging and elevating the partner community with exceptional content in collaboration with communication, product, and alliances teams.
5. Multiplying partner impact through programmatic approaches.
6. Crafting bespoke plans and joint value propositions to differentiate in the marketplace.
7. Championing partner collaboration internally and externally.
8. Managing Marketing Development Funds (MDF).
9. Driving adoption of analytics and reporting tools to improve ROI.
10. Mentoring and developing a diverse team of partner marketers.
11. Cultivating a culture of testing and optimization.

What we are looking for in you:

1. Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud providers, and channels.
2. Leadership in aligning diverse partners around Go To Market strategies.
3. Proven success in developing and executing co-marketing programs in tech.
4. Experience reporting on complex partner marketing activities.
5. Ability to foster a culture of excellence, agility, and self-drive.
6. Curiosity and continuous learning habits.
7. Outstanding communication skills in English.
8. Excellent academic results at high school and university.
9. Willingness to travel internationally up to 4 times a year for up to two weeks.

Additional preferred:

1. Familiarity with specific verticals (e.g., Telco, Finance, Industrial, Automotive).
2. Experience leading distributed teams across time zones.

What we offer colleagues:

1. Distributed work environment with biannual in-person team sprints.
2. USD 2,000 annual learning and development budget.
3. Annual compensation review and performance bonuses.
4. Additional benefits reflecting our values, including holiday leave, parental leave, wellness programs, and travel opportunities.

About Canonical

Canonical is a pioneering tech firm leading the global shift to open source. As the publisher of Ubuntu, a key open-source platform for AI, IoT, and cloud, we are transforming software development. We hire globally and uphold high standards for excellence. Working here means thinking differently, working smarter, and continuously learning. Most colleagues work remotely, fostering a flexible work environment.

Canonical is an equal opportunity employer

We value diversity and are committed to creating an inclusive workplace free from discrimination. We consider all applications fairly, regardless of background or identity.