Director, Marketing

Ampersand; New York (NY); On-site; USD 120,000 - 200,000; Full time

Job summary

Ampersand is seeking a Director of Marketing to lead a talented marketing team and drive innovative marketing strategies in the dynamic TV advertising landscape. This role requires someone with over 8 years of experience in the marketing field, capable of leading various marketing initiatives that align with business objectives and foster a culture of excellence and collaboration.

Benefits

Comprehensive Medical, Dental, and Vision coverage

Generous Time Off

401k and Company matching

Opportunities to learn and grow

Qualifications

• 8+ years of experience in marketing leadership.
• Ability to lead and mentor a diverse marketing team.
• Experience in brand and communications strategies.

Responsibilities

• Lead and mentor the marketing team across various domains.
• Develop marketing strategies that align with business growth.
• Oversee branding, messaging, and creative execution.

Skills

Leadership

Marketing Strategy

Cross-Functional Collaboration

Job description

Posted Tuesday, June 17, 2025 at 4:00 AM

Ampersand is Moving TV Forward.As the industry’s largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry leading aggregated, and with a commitment to protecting personal information, Ampersand gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments.Ampersand represents 118M multiscreen households and over 75% of addressable households in the U.S. (63M households).Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories – anytime, anywhere and on whatever device.Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications.

We’re looking for a Director of Marketing to lead a team of marketing professionals across product marketing, sales enablement, events, public relations, creative design, and data-driven storytelling . Reporting to the Vice President of Growth Strategy and Marketing, this role will be responsible for managing and executing key marketing initiatives that drive business growth and reinforce Ampersand’s leadership in data-driven TV advertising .

HOW YOU’LL BE CONTRIBUTING:

• Lead, mentor, and inspire a team of marketing specialists across product marketing, events, PR, creative design, and sales enablement.
• Provide strategic guidance to ensure cohesive and high-impact marketing execution.
• Foster a culture of collaboration, innovation, and excellence.
• Lead strategic modernization of marketing through AI .
• Develop compelling narratives and marketing strategies that showcase Ampersand’s product capabilities and differentiators.
• Align product marketing efforts with sales enablement initiatives to equip sales teams with effective tools and messaging.
• Ensure marketing strategies support revenue growth and customer engagement.
• Data-Driven Narrative & Thought Leadership
  • Shape Ampersand’s market positioning through insightful data-driven storytelling and thought leadership initiatives.
  • Work with research and analytics teams to translate data into compelling content that elevates Ampersand’s industry presence.
  • Oversee PR strategies, collaborating with internal stakeholders and external agencies to maximize impact.
• Creative Development & Branding
  • Oversee the creation of brand assets, ensuring consistency and innovation in marketing materials.
  • Provide strategic direction on branding, messaging, and creative execution.
  • Lead strategy development, creativity , and ROI of paid, earned, and owned media.
• Cross-Functional Collaboration
  • Partner with product, sales, research, and executive leadership to ensure alignment between marketing efforts and business priorities.
  • Work closely with the VP of Growth Strategy and Marketing to shape long-term brand and strategic initiatives.
  • Partner with owners and lead cross-company initiatives.

WHAT YOU’LL BRING TO THE TABLE:

• 8+ years of experience in marketing leadership, with expertise in managing teams across events, PR, creative design, and sales marketing—preferably within the TV and digital media industry.
• Strong ability to lead and mentor a diverse marketing team, ensuring alignment and successful execution of initiatives.
• Experience driving effective brand, communications, and event strategies.
• Excellent ability to collaborate cross-functionally and execute strategies that support business objectives .
• Proven track record of managing marketing operations in a fast-paced, evolving environment.

OUR VALUES:

• Trust
• Bravery
• Inclusivity or Belonging
• Growth
• Balance

WHAT WE HAVE TO OFFER:

• Open company culture where you have the headroom to grow and legroom to run
• Opportunity to join a company revolutionizing the Advertising Technology industry
• Trustworthy, hardworking colleagues
• Opportunities to learn and grow
• Management, Sales, Executive Presence, Operations trainings ; just to name a few!
• Comprehensive Medical, Dental, and Vision coverage
• Generous Time Off
• Work/Life balance
• 401k and Company matching
• Other perks

Salary Range Disclaimer

The base salary range below represents the low and high end of the Ampersand salary range for this position in New York. Please note that the salary range provided is a good faith estimate on the applicable range. Actual salaries will vary depending on factors including, but not limited to, experience and performance

The range listed is just one component of Ampersand’s total rewards package for employees. Other rewards may include discretionary annual bonuses and / or overtime, commission, etc., as well as competitive benefits including PTO, medical & dental & vision benefits, 401K with employer match, short & long-term disability, basic life insurance, tuition reimbursement, pre-tax commuter benefits & flexible spending accounts.

Salary Range Transparency

This role has a base salary of $120,000 - $200,000 and a discretionary annual bonus .

If you need a reasonable accommodation to assist during the interview process, please contact a member of the Ampersand Recruiting team. In your message, please include a description of the specific accommodation you are requesting and the requisition number of the position for which you are applying.

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Ampersand welcomes all qualified applicants to apply without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We are an equal opportunity employer committed to belonging, equity and diversity.