Director, Market Development & Patient Pathways

Otsuka America Pharmaceutical Inc.; Little Rock (AR); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Prescription drug coverage

Life Insurance

AD&D

Disability (STD/LTD)

Tuition Reimbursement

Student Loan Assistance

401(k) Match

Flexible Time Off

Paid Holidays

Paid Leave

Job summary

Otsuka America Pharmaceutical, Inc. seeks a Director, Market Development & Patient Journey to lead unbranded disease education, pathway readiness, and later branded patient marketing.

You will own omnichannel strategy, drive cross-functional programs, and partner with advocacy groups to improve patient journeys. The role requires extensive leadership across commercialization, education, and data-driven program execution, with a focus on compliant, aggregate insights rather than individual cases.

Qualifications

• At least 10 years of commercial experience in the US biopharmaceutical industry, including market development, disease education, patient marketing, digital and omnichannel engagement, new-product launches, and market analysis.
• Strong leadership with exceptional communication, presentation, and business partnering abilities; MBA or relevant graduate degree preferred.
• Recent rare disease commercialization experience; diagnostics, genetics, neurology, or diagnostic-pathway market development preferred.
• Experience building compliant unbranded education and pathway programs, and post-approval patient marketing.

Responsibilities

• Lead unbranded education and pathway readiness programs, partnering with cross-functional teams.
• Drive omnichannel strategy for unbranded market development and post-approval branded programs.
• Identify barriers in genetic-testing and referral pathways and coordinate cross-functional solutions.
• Oversee annual plan, budget, and performance measurement for market development initiatives.
• Collaborate with patient advocacy organizations and national partners to align resources.

Skills

Commercial experience in US Biopharma

Leadership

Strategic thinking

Communication

Education

MBA or relevant graduate degree

Job description

Otsuka America Pharmaceutical, Inc. seeks a Director, Market Development & Patient Journey to lead unbranded disease education, pathway readiness, and later branded patient marketing.

You will own omnichannel strategy, drive cross-functional programs, and partner with advocacy groups to improve patient journeys. The role requires extensive leadership across commercialization, education, and data-driven program execution, with a focus on compliant, aggregate insights rather than individual cases.