Director, Lifecycle Marketing

Ladders; United States; Remote; USD 160,000 - 206,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Flexible work hours

Paid time off and holidays

401(k) with company match

Professional development

Job summary

Not disclosed is seeking a Director of Lifecycle Marketing to lead a high-impact lifecycle program for a consumer technology portfolio. The role focuses on redesigning end-to-end journeys, integrating data science, and personalizing communications.

This remote-friendly position partners with Finance and cross-functional teams to forecast performance and uncover growth opportunities. Responsibilities include setting the vision, building a data-driven program from scratch, and owning revenue

Qualifications

• 9+ years in lifecycle, engagement, or email marketing with enterprise automation platforms (Iterable, Braze)
• Deep B2C experience in direct-to-consumer lifecycle marketing
• Proven track record building or transforming marketing programs
• Analytically self-sufficient; able to use SQL for analyses
• Technical fluency with data feeds, events, APIs; hands-on HTML/CSS for email

Responsibilities

• Set the vision for lifecycle marketing and redesign the end-to-end program
• Integrate data science and machine learning for personalized marketing
• Build a lifecycle partnerships program from scratch to drive retention and engagement
• Establish a lifecycle foundation for a multi-brand portfolio and cross-sell strategies
• Own revenue forecasts and budget in collaboration with Finance
• Design frameworks for segmented, personalized messaging based on data
• Drive experimentation and measurement to guide future investments

Skills

Lifecycle marketing

SQL

Email HTML/CSS

Data analysis

Leadership

APIs

Tools

Iterable

Braze

Job description

For our client, we are seeking a Director, Lifecycle Marketing to join the team of a leader in the Consumer Technology space. This leader will shape the strategy and execution of a high-impact lifecycle marketing function that drives retention, engagement, and revenue across a consumer-focused portfolio. The role will redesign the end-to-end lifecycle program, bringing together data, experimentation, and personalized communications to improve customer journeys. You will partner closely with Finance, data science, and cross-functional teams to build scalable programs, forecast performance, and uncover new growth opportunities.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $160,000 – $206,000 annually

Responsibilities

• Set the vision for lifecycle marketing and redesign the end-to-end lifecycle program
• Integrate data science and machine learning for personalized marketing
• Build a lifecycle partnerships program from scratch, focusing on retention and engagement
• Establish a lifecycle foundation for a multi-brand portfolio and cross-sell strategies
• Own the lifecycle program's revenue forecasts and budget, collaborating with Finance
• Design frameworks for segmented, personalized messaging based on data
• Drive experimentation and measurement to guide future lifecycle investments

Qualifications

• 9+ years in lifecycle, engagement, or email marketing with expertise in enterprise automation platforms (Iterable, Braze, etc.)
• Deep B2C experience, particularly in direct-to-consumer lifecycle marketing
• Proven track record of building or transforming marketing programs from the ground up
• Analytically self-sufficient, capable of using SQL for analyses
• Technically fluent in data feeds, events, APIs, and hands-on with HTML/CSS for email
• Investigative mindset with a history of identifying and resolving data anomalies
• Experienced people leader with a focus on performance communication to senior leadership
• Marketplace experience preferred, understanding two-sided dynamics in consumer growth

Benefits

• Comprehensive health, dental, and vision insurance
• Flexible work hours and remote work options
• Generous paid time off and holiday schedule
• 401(k) plan with company match
• Professional development opportunities and training programs
• Employee wellness initiatives and resources
• Equity options for employees

Our client is an equal opportunity employer.