Senior Lifecycle Marketing Manager

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Healthcare coverage

Vision insurance

Equity/stock options

401(k) match

PTO 4 weeks

Job summary

Ladders is seeking a Senior Lifecycle Marketing Manager to lead and scale lifecycle programs for a fast-growing B2B SaaS company. The role partners with Product, Customer Success, and GTM teams to improve activation, conversion, and long-term engagement in a remote US-based setting.

The ideal candidate brings hands-on execution, data-driven optimization, and a proven track record in lifecycle programs across all customer stages, with Marketo, Salesforce, and Gainsight experience.

Qualifications

• 7+ years in lifecycle marketing or related B2B SaaS roles.

Responsibilities

• Own and evolve the lifecycle marketing strategy.
• Design and optimize programs across the full customer journey.
• Build segmented lifecycle and email journeys for various go-to-market motions.
• Develop personalized experiences based on customer behavior and lifecycle stage.
• Drive trial activation and conversion initiatives with Product and Customer Success teams.
• Create behavioral campaigns guiding users to activation milestones.
• Measure and analyze key lifecycle metrics to identify optimization opportunities.

Skills

Lifecycle marketing

B2B SaaS

Product-led growth

Data-driven optimization

Cross-functional collaboration

Marketo

Salesforce

Gainsight

Tools

Marketo

Salesforce

Gainsight

Job description

For our client, we are seeking a Senior Lifecycle Marketing Manager to join the team of a leader in the Enterprise Technology space.

This role will shape and scale lifecycle marketing programs that guide prospects and customers through the full journey. You will partner closely with Product, Customer Success, and go-to-market teams to improve activation, conversion, and long-term engagement. The ideal candidate brings a strong mix of lifecycle strategy, hands-on execution, and data-driven optimization in a fast-paced B2B SaaS environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $110,000 - $130,000 annually

Responsibilities

• Own and evolve the lifecycle marketing strategy
• Design and optimize programs across the full customer journey
• Build segmented lifecycle and email journeys for various go-to-market motions
• Develop personalized experiences based on customer behavior and lifecycle stage
• Drive trial activation and conversion initiatives with Product and Customer Success teams
• Create behavioral campaigns guiding users to activation milestones
• Measure and analyze key lifecycle metrics to identify optimization opportunities

Qualifications

• 7+ years in lifecycle marketing or related B2B SaaS roles
• Proven success in building lifecycle programs across all customer stages
• Strong experience with product-led growth and sales-assisted motions
• Hands-on experience with Marketo and Salesforce; Gainsight preferred
• Analytical mindset with data-driven optimization skills
• Excellent cross-functional collaboration abilities
• Experience in fast-paced, high-growth environments

Benefits

• Multiple health/dental coverage options (100% employee, 50% family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• 4 weeks PTO (increases at year two)
• 12 company holidays + 2 floating holidays
• Parental leave (16 weeks paid for birthing parent, 4 weeks for non-birthing)
• FSA & HSA options
• Short- and long-term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Fully stocked kitchen with drinks & snacks (BHM only)
• Remote working friendly since 2012

Our client is an equal opportunity employer.