Director, LatAm Omnichannel Browsing & Intent

miqdigital; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

MiQ is seeking a Director of Browsing & Intent Product for LatAm to shape how signals translate into scalable omnichannel activation and measurable outcomes. You will collaborate with regional and global teams to strengthen the product, accelerate adoption, and drive commercial growth across LatAm.

You will build regional data partnerships, define taxonomy and scoring, and own the roadmap for activation capabilities across markets and channels.

Qualifications

• 10+ years of experience in ad tech, digital media, programmatic, or closely related field.
• Strong experience across product marketing, sales enablement, product strategy, and data partnerships.
• Deep understanding of the LatAm data ecosystem and platforms used for omnichannel activation.
• Experience with browsing signals, POI data, app usage, AI-search signals, and audience activation.

Responsibilities

• Build the regional data and inventory ecosystem.
• Evaluate, select, and integrate data partners for Browsing Intelligence across LatAm, including web, app, POI, and AI-search signals.
• Help ensure data coverage, quality, compliance, and ID interoperability by market.
• Define audience, platform, channel, and format taxonomies and scoring frameworks for each market.
• Define and evolve the product strategy.
• Own the regional roadmap for activation capabilities across markets, channels, formats, verticals, and gaps versus the global product.
• Establish regional commercial structures, including published rates, outcome-based models, channel pricing, and commercial guidance for Sales.
• Develop the go-to-market narrative, competitive positioning, vertical-specific messaging, and launch materials for new capabilities.
• Lead omnichannel activation and creative strategy.
• Define the role of each channel across the consideration funnel, including message sequencing and setup parameters for Trading.
• Establish creative guidance by format and channel, including technical specifications and messaging principles for each stage of the customer journey.
• Identify new activation opportunities, emerging platforms, and opportunities to expand into additional markets.
• Strengthen measurement and business impact, maintain measurement framework for intent lift, web visits, store visits, and outcomes.

Skills

Product marketing

Sales enablement

Data partnerships

LatAm data ecosystem

Browsing signals

Audience activation

Job description

MiQ is seeking a Director of Browsing & Intent Product for LatAm to shape how signals translate into scalable omnichannel activation and measurable outcomes. You will collaborate with regional and global teams to strengthen the product, accelerate adoption, and drive commercial growth across LatAm.

You will build regional data partnerships, define taxonomy and scoring, and own the roadmap for activation capabilities across markets and channels.