Director, Journey Automation & Marketing Data Ops

Universal Orlando Resort; Orlando (FL); On-site; USD 180,000 - 260,000; Full time

Job summary

Universal Orlando Resort seeks a Director to lead Journey Automation & Marketing Data Operations, shaping strategy, governance, and execution of data-driven marketing across UD destinations and channels. You will own executable audiences and automated guest journeys, translating first‑party data into targeted, personalized experiences at scale.

Collaborating with Marketing, Commercial Analytics, Digital Experience, Privacy, and Data teams, you will drive standards, SLAs, and operational rigor

Qualifications

• Strong understanding of audience development, segmentation, targeting, identity, and personalization.
• Experience with first-party data activation and operational requirements for real-time marketing.
• Ability to translate business needs into data, audience, and technical requirements.
• Strong leadership, collaboration, and cross-functional delivery capability.

Responsibilities

• Own audience development, targeting, and activation across channels and journeys.
• Lead data operations governance, data readiness, quality, and lifecycle management.
• Oversee journey automation execution using platforms like AJO and AEP.
• Establish repeatable processes, SLAs, and performance metrics for activation.
• Lead and develop Journey Automation & Marketing Data Operations teams.

Skills

Audience development

Journey orchestration

Data governance

Marketing data ops

SQL

Leadership

Stakeholder mgmt

Education

Bachelor's degree in Marketing or related

MBA

Tools

Snowflake

AEP

AJO

Job description

Universal Orlando Resort seeks a Director to lead Journey Automation & Marketing Data Operations, shaping strategy, governance, and execution of data-driven marketing across UD destinations and channels. You will own executable audiences and automated guest journeys, translating first‑party data into targeted, personalized experiences at scale.

Collaborating with Marketing, Commercial Analytics, Digital Experience, Privacy, and Data teams, you will drive standards, SLAs, and operational rigor