Director, Integrated Media Strategy & Growth
Digital Matter
14 days+
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Job summary
A leading growth and transformation firm in New York is seeking a Director, Integrated Media, to strategically lead a diverse portfolio of clients. This key role involves setting media investment strategies and orchestrating integrated media delivery across various channels, ensuring they are insight-led and performance-driven. The ideal candidate will have 10+ years in digital media, expertise in advanced measurement, and a talent for mentoring teams. This position offers a competitive yearly salary and comprehensive benefits.
Qualifications
- 10+ years of integrated digital media experience across consumer categories.
- Demonstrated ability to run integrated brand and performance strategies.
- Strong command of measurement concepts including attribution and experimentation design.
Responsibilities
- Set the investment strategy for media as a capital allocation.
- Own integrated media strategy across a portfolio of clients.
- Lead development of full-funnel media plans and performance forecasting.
Skills
Integrated brand + performance strategies
Platform fluency across Meta, TikTok, Google
Analytical problem-solving mindset
Measurement and analytics proficiency
Performance storytelling
Advanced Excel
Education
Bachelor's degree or equivalent experience
Tools
Tableau
Thinkcell
Job description
A leading growth and transformation firm in New York is seeking a Director, Integrated Media, to strategically lead a diverse portfolio of clients. This key role involves setting media investment strategies and orchestrating integrated media delivery across various channels, ensuring they are insight-led and performance-driven. The ideal candidate will have 10+ years in digital media, expertise in advanced measurement, and a talent for mentoring teams. This position offers a competitive yearly salary and comprehensive benefits.
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