Director, Integrated Demand Programs

NiCE; United States; On-site; USD 140,000 - 210,000; Full time

Job summary

NiCE, a leading B2B SaaS company, seeks a senior marketing leader to own demand strategy and multi-channel campaigns. You will drive AI-enabled programs, ABM alignment, and cross-functional collaboration with sales, product marketing, and operations.

You'll build scalable campaign frameworks, optimize funnel performance with data-driven insights, and lead end-to-end execution across digital, events, content, and lifecycle programs to accelerate pipeline and revenue growth.

Qualifications

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi-channel demand programs
• Experience marketing AI/ML-based products or platforms
• Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of ABM, Marketing automation (Marketo, Eloqua, HubSpot), CRM (Salesforce)
• Experience partnering closely with enterprise sales teams
• Track record of driving measurable pipeline and revenue impact

Responsibilities

• Own Integrated Demand Strategy
• Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
• Build persona-based, multi-channel programs across paid, owned, and earned channels
• Align programs to the full funnel (awareness → pipeline → revenue)
• Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
• Translate business goals into data-driven strategies aligned to aggressive growth targets
• Drive Pipeline and Revenue Impact
• Own pipeline targets and marketing-sourced and influenced revenue
• Partner with Sales to align on ICP, account targeting, and GTM priorities
• Optimize conversion across the funnel using data, analytics, and AI-driven insights
• Drive measurable improvements in funnel velocity and efficiency
• Lead Integrated Campaign Execution
• Orchestrate campaigns across: Digital (web, paid media, SEO/SEM), Field marketing (events, ABM), Content (thought leadership, case studies, AI narratives), Lifecycle and nurture programs
• Ensure consistent messaging and seamless customer experience across channels
• Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting
• Build Scalable Campaign Frameworks
• Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
• Standardize campaign planning, execution, and measurement processes
• Leverage AI and agentic AI to automate and scale campaign orchestration
• AI & Agentic AI Leadership
• Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
• Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
• Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches
• Cross-Functional Leadership

Skills

B2B SaaS marketing

Demand generation

Integrated campaigns

AI in marketing

ABM

Strategic planning

Cross-functional leadership

Tools

Salesforce CRM

Marketo

HubSpot

Eloqua

Job description

• CRM (Salesforce)

At NiCE, we don't limit our challenges. We challenge our limits. Always. We're ambitious. We're game changers. And we play to win. We set the highest standards and execute beyond them. And if you're like us, we can offer you the ultimate career opportunity that will light a fire within you.

Key Responsibilities

• Own Integrated Demand Strategy
• Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
• Build persona-based, multi-channel programs across paid, owned, and earned channels
• Align programs to the full funnel (awareness → pipeline → revenue)
• Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
• Translate business goals into data-driven strategies aligned to aggressive growth targets
• Drive Pipeline and Revenue Impact
• Own pipeline targets and marketing-sourced and influenced revenue
• Partner with Sales to align on ICP, account targeting, and GTM priorities
• Optimize conversion across the funnel using data, analytics, and AI-driven insights
• Drive measurable improvements in funnel velocity and efficiency
• Lead Integrated Campaign Execution
• Orchestrate campaigns across:
  • Digital (web, paid media, SEO/SEM)
  • Field marketing (events, ABM)
  • Content (thought leadership, case studies, AI narratives)
  • Lifecycle and nurture programs
• Ensure consistent messaging and seamless customer experience across channels
• Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting
• Build Scalable Campaign Frameworks
• Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
• Standardize campaign planning, execution, and measurement processes
• Leverage AI and agentic AI to automate and scale campaign orchestration
• AI & Agentic AI Leadership
• Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
• Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
• Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches
• Cross-Functional Leadership

Partner with:

• Product Marketing (messaging, positioning for AI and broader portfolio)
• Sales & SDR (pipeline alignment and execution)
• Brand & Creative (campaign assets and storytelling)
• Marketing Operations (systems, automation, reporting)
• Influence and lead across global teams without direct authority

Data-Driven Optimization

• Track and optimize performance across:
• Pipeline generation
• Conversion rates
• ROI and campaign efficiency
• Engagement across target accounts and segments
• Leverage analytics, experimentation, and AI to continuously improve outcomes

Core Metrics

• Pipeline generated (sourced and influenced)
• Marketing contribution to revenue
• Campaign ROI and efficiency
• Funnel conversion rates
• Engagement across target accounts and segments

Required Experience

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi-channel demand programs
• Experience marketing AI/ML-based products or platforms
• Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of:
  • ABM (Account-Based Marketing)
  • Marketing automation (Marketo, Eloqua, HubSpot)
  • CRM (Salesforce)
• Experience partnering closely with enterprise sales teams
• Track record of driving measurable pipeline and revenue impact

Key Skills & Competencies

• Strategic thinking with strong execution discipline
• Strong business acumen