Head of AI-Driven Global Demand Programs

NiCE; United States; On-site; USD 140,000 - 210,000; Full time

Job summary

NiCE, a leading B2B SaaS company, seeks a senior marketing leader to own demand strategy and multi-channel campaigns. You will drive AI-enabled programs, ABM alignment, and cross-functional collaboration with sales, product marketing, and operations.

You'll build scalable campaign frameworks, optimize funnel performance with data-driven insights, and lead end-to-end execution across digital, events, content, and lifecycle programs to accelerate pipeline and revenue growth.

Qualifications

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi-channel demand programs
• Experience marketing AI/ML-based products or platforms
• Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of ABM, Marketing automation (Marketo, Eloqua, HubSpot), CRM (Salesforce)
• Experience partnering closely with enterprise sales teams
• Track record of driving measurable pipeline and revenue impact

Responsibilities

• Own Integrated Demand Strategy
• Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
• Build persona-based, multi-channel programs across paid, owned, and earned channels
• Align programs to the full funnel (awareness → pipeline → revenue)
• Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
• Translate business goals into data-driven strategies aligned to aggressive growth targets
• Drive Pipeline and Revenue Impact
• Own pipeline targets and marketing-sourced and influenced revenue
• Partner with Sales to align on ICP, account targeting, and GTM priorities
• Optimize conversion across the funnel using data, analytics, and AI-driven insights
• Drive measurable improvements in funnel velocity and efficiency
• Lead Integrated Campaign Execution
• Orchestrate campaigns across: Digital (web, paid media, SEO/SEM), Field marketing (events, ABM), Content (thought leadership, case studies, AI narratives), Lifecycle and nurture programs
• Ensure consistent messaging and seamless customer experience across channels
• Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting
• Build Scalable Campaign Frameworks
• Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
• Standardize campaign planning, execution, and measurement processes
• Leverage AI and agentic AI to automate and scale campaign orchestration
• AI & Agentic AI Leadership
• Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
• Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
• Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches
• Cross-Functional Leadership

Skills

B2B SaaS marketing

Demand generation

Integrated campaigns

AI in marketing

ABM

Strategic planning

Cross-functional leadership

Tools

Salesforce CRM

Marketo

HubSpot

Eloqua

Job description

NiCE, a leading B2B SaaS company, seeks a senior marketing leader to own demand strategy and multi-channel campaigns. You will drive AI-enabled programs, ABM alignment, and cross-functional collaboration with sales, product marketing, and operations.

You'll build scalable campaign frameworks, optimize funnel performance with data-driven insights, and lead end-to-end execution across digital, events, content, and lifecycle programs to accelerate pipeline and revenue growth.