Director, Integrated Demand Programs

jobr.pro; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

NiCE is seeking a senior marketing leader to own integrated demand programs across global regions, with a focus on AI-enabled campaigns and ABM. You will drive pipeline, collaborate with Sales on ICPs, and orchestrate multi-channel initiatives from content to digital to events.

You will lead AI/agentic AI adoption in marketing workflows, measure outcomes, and scale programs across markets while partnering with Product, Brand, and Marketing Operations.

Qualifications

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns.
• Proven experience leading global, multi‑channel demand programs.
• Experience marketing AI/ML‑based products or platforms.
• Hands‑on experience incorporating AI or agentic AI in marketing workflows.

Responsibilities

• Own integrated demand strategy across global or regional campaigns.
• Drive pipeline targets and marketing‑sourced and influenced revenue.
• Lead end‑to‑end campaign execution across digital, field, and content channels.
• Build scalable frameworks and leverage AI for automation and orchestration.
• Partner with Sales to align ICPs, targeting, and GTM priorities.
• Measure performance, optimize funnel velocity, and report results.
• Collaborate across Product, Sales, Brand, and Marketing Operations.

Skills

B2B SaaS marketing

Demand generation

Integrated campaigns

AI/ML marketing

Marketing automation

ABM

CRM (Salesforce)

Cross-functional leadership

Analytics

Multi-channel marketing

Tools

Marketo

Eloqua

HubSpot

Salesforce

Job description

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

Key Responsibilities

1. Own Integrated Demand Strategy

• Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
• Build persona-based, multi‑channel programs across paid, owned, and earned channels
• Align programs to the full funnel (awareness → pipeline → revenue)
• Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
• Translate business goals into data‑driven strategies aligned to aggressive growth targets

2. Drive Pipeline and Revenue Impact

• Own pipeline targets and marketing‑sourced and influenced revenue
• Partner with Sales to align on ICP, account targeting, and GTM priorities
• Optimize conversion across the funnel using data, analytics, and AI‑driven insights
• Drive measurable improvements in funnel velocity and efficiency

3. Lead Integrated Campaign Execution

• Orchestrate campaigns across:
  • Digital (web, paid media, SEO/SEM)
  • Field marketing (events, ABM)
  • Content (thought leadership, case studies, AI narratives)
  • Lifecycle and nurture programs
• Ensure consistent messaging and seamless customer experience across channels
• Own end‑to‑end campaign lifecycle: strategy, execution, optimization, and reporting

4. Build Scalable Campaign Frameworks

• Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
• Standardize campaign planning, execution, and measurement processes
• Leverage AI and agentic AI to automate and scale campaign orchestration

5. AI & Agentic AI Leadership

• Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
• Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI‑driven segmentation, content generation, and optimization)
• Champion transformation of marketing workflows, productivity, and decision‑making through AI‑first approaches

6. Cross-Functional Leadership

• Product Marketing – messaging, positioning for AI and broader portfolio
• Sales & SDR – pipeline alignment and execution
• Brand & Creative – campaign assets and storytelling
• Marketing Operations – systems, automation, reporting
• Influence and lead across global teams without direct authority

7. Data-Driven Optimization

• Track and optimize performance across pipeline generation, conversion rates, ROI and campaign efficiency, engagement across target accounts and segments
• Leverage analytics, experimentation, and AI to continuously improve outcomes

Core Metrics

• Pipeline generated (sourced and influenced)
• Marketing contribution to revenue
• Campaign ROI and efficiency
• Funnel conversion rates
• Engagement across target accounts and segments

Required Experience

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi‑channel demand programs
• Experience marketing AI/ML‑based products or platforms
• Hands‑on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of:
  • ABM (Account‑Based Marketing)
  • Marketing automation (Marketo, Eloqua, HubSpot)
  • CRM (Salesforce)
• Experience partnering closely with enterprise sales teams
• Track record of driving measurable pipeline and revenue impact

Key Skills & Competencies

• Strategic thinking with strong execution discipline
• Strong business acumen with a focus on pipeline and revenue outcomes
• Cross‑functional leadership and influence
• Data‑driven decision making
• Ability to operate in fast‑paced, high‑growth environments
• Ability to translate complex AI and agentic AI concepts into clear business value

Leadership Mindset

• Bias for action with strong ownership and accountability
• Innovative and forward‑thinking, especially in applying AI to marketing
• Comfortable operating in ambiguity and driving clarity
• Collaborative, yet decisive and results‑oriented

What Differentiates This Role

• Full‑funnel ownership: accountable for pipeline and revenue, not just leads
• Campaign orchestration at scale: connecting global strategy with regional execution
• AI and agentic AI‑driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
• Deep alignment with Sales: marketing is accountable to business outcomes, not activity

Why This Role Matters

This role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale.

Why Join Us

• Own meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio
• Lead in a category‑defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape
• Operate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization
• Transform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution
• Partner with top talent: Collaborate with world‑class teams across Product, Sales, and Marketing
• Grow your leadership footprint: High visibility with senior leadership and clear impact on company strategy

NICELtd. (NASDAQ: NICE)software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.