Director, Global Digital Campaigns

Nexthink; Boston (MA); On-site; USD 120,000 - 160,000; Full time

Job summary

Nexthink is seeking a strategic marketing leader to oversee its global digital marketing and campaign engine. This role demands extensive experience in B2B marketing, particularly in enterprise software, to drive engagement and sales pipeline growth.

The ideal candidate will own the strategy and execution of digital campaigns, leveraging AI for marketing workflows and optimization. Strong analytical skills and a focus on measurable outcomes are essential. Join Nexthink to impact marketing effectiveness and drive revenue.

Qualifications

• 10+ years of B2B marketing experience in enterprise SaaS or IT sectors.
• Strong digital fluency and hands-on AI application in marketing workflows.
• Demonstrated success in pipeline and revenue-related outcomes.

Responsibilities

• Own global strategy for digital marketing and integrated campaigns.
• Lead the digital campaign engine across various channels.
• Establish performance reporting for campaigns and digital efforts.

Skills

B2B marketing experience

Digital marketing

AI application in marketing

Analytical skills

Leadership in campaign management

Job description

Nexthink is looking for a strategic, AI-first, execution-driven marketing leader to own and evolve our global digital marketing and campaign engine.

This role sits at the center of how Nexthink creates demand, engages priority accounts, activates our core audiences, and turns market interest into measurable pipeline. You will own the strategy and execution across global campaigns, digital programs, paid media, campaign journeys, AI‑enabled marketing workflows, and performance optimization.

It is a growth‑leadership role for someone who can build the system, inspect details, challenge assumptions, and improve how we go to market.

Vision & Strategy

• Own the global strategy for digital marketing and integrated campaigns across Nexthink’s priority audiences, products, regions, and growth motions.
• Translate company priorities into clear campaign themes, audience strategies, digital programs, channel plans, and measurable outcomes.
• Build a global campaign framework that connects product marketing, demand generation, field marketing, events, content, digital, BDRs, and sales into one cohesive motion.
• Define what good looks like across campaign planning, execution, measurement, optimization, and reporting.
• Push the organization beyond activity‑based marketing toward programs that create real account engagement, pipeline progression, and revenue impact.

Digital Growth & Campaign Ownership

• Own the digital campaign engine across paid media, search, paid social, retargeting, landing pages, webinars, nurture journeys, content syndication, SEO/GEO, and conversion optimization.
• Develop campaigns that are built around audience needs, buying‑stage intent, and business outcomes, not just internal launch calendars.
• Partner closely with Product Marketing to turn positioning, launches, customer stories, competitive insights, and market trends into compelling campaign narratives.
• Work with Field Marketing and regional teams to ensure global campaigns can be adapted locally without becoming fragmented or diluted.
• Partner with Sales and BDR leadership to ensure campaigns are connected to target accounts, follow‑up motions, and pipeline expectations.

AI‑First Marketing Execution

• Lead the practical use of AI across the campaign lifecycle, including research, audience insight, messaging, content development, personalization, campaign QA, experimentation, reporting, and performance analysis.
• Identify where AI can help the team move faster, reduce manual work, improve quality, and scale more effectively.
• Build repeatable AI‑enabled workflows that make the team more productive without sacrificing judgment, brand quality, or customer relevance.
• Stay current on how AI is changing search, content discovery, buyer research, digital engagement, and enterprise buying behavior.
• This person should not just be “comfortable using AI”; they should actively use it to change how marketing work gets done.

Performance, Measurement & Optimization

• Own campaign and digital performance reporting, including engagement, conversion, pipeline, cost efficiency, funnel progression, and ROI.
• Establish a clear operating cadence for reviewing what is working, what is not, and where investment should shift.
• Partner with Revenue Operations and Finance to improve attribution, campaign tracking, funnel visibility, and investment decisions.
• Build a culture of testing and learning across messages, channels, offers, landing pages, content formats, and audience segments.
• Use data to make decisions, but apply judgment to avoid becoming trapped in dashboard theater.

Team & Cross‑Functional Leadership

• Lead and develop the global campaigns and digital marketing team, setting clear priorities, expectations, and development paths.
• Bring structure to ambiguous problems and help the team focus on the few things that matter most.
• Communicate clearly with senior leadership on performance, risks, tradeoffs, and recommended actions.
• Represent the campaign and digital marketing function with credibility in executive‑level discussions.

Qualifications

• 10+ years of B2B marketing experience, ideally in enterprise SaaS, enterprise software, IT, cybersecurity, infrastructure, observability, service management, or another technical market.
• Proven experience leading global campaigns, digital marketing, demand generation, growth marketing, or performance marketing.
• Demonstrated success owning pipeline or revenue‑related marketing outcomes, not just campaign activity metrics.
• Strong digital fluency across paid media, search, paid social, SEO/GEO, landing pages, nurture, webinars, retargeting, conversion optimization, and campaign analytics.
• Hands‑on experience applying AI to real marketing workflows, including campaign development, personalization, optimization, content operations, reporting, or productivity.
• Strong analytical instincts and comfort working with pipeline, conversion rates, cost per opportunity, account engagement, funnel performance, attribution, and budget efficiency.
• Ability to build strategy and operating models while also getting into the work when needed.
• Experience managing people, agencies, budgets, and cross‑functional stakeholders.
• Strong executive presence, with the ability to simplify complexity and communicate clearly under pressure.
• Comfort operating in a high‑accountability environment where priorities move quickly and expectations are high.