Director, Insights & Analytics - Media Measurement

FleishmanHillard; Los Angeles (CA); Hybrid; USD 71,000 - 125,000; Full time

Benefits offered by this job

Hybrid work model

Equal Opportunity Employer

Job summary

FleishmanHillard, a global public relations agency, seeks a Research Director to lead analytics for the True Global Intelligence Team in Los Angeles, San Francisco, or Seattle. You will guide end-to-end research, client management, and data-driven strategy across earned and social media, translating analytics into actionable recommendations.

The role requires leading analytics, managing client relationships, and guiding teams, with strong expertise in media measurement, insights, and AI

Qualifications

• 7+ years of experience across a broad range of research categories and models; client-service experience preferred.
• Experience in media measurement across earned, owned, and/or paid; earned measurement preferred.
• Expertise with media data tools such as Talkwalker, Brandwatch, Cision, Signal AI; Google Analytics a plus.
• Interest or experience in AI applications and tools.
• Proven analytical and deductive reasoning; translate findings into insights and storytelling.

Responsibilities

• Manage end-to-end execution of integrated research and analytics assignments; build client relationships.
• Advise clients and senior leaders with strategic recommendations from research findings.
• Lead research design and data collection aligned with objectives.
• Ensure processes and documentation meet high quality standards.
• Own project execution; escalate data quality or timeline issues promptly.
• Counsel junior staff; oversee deliverables and professional development.
• Assist with scopes of work, budgets, and staffing with team leads.
• Present findings to clients and translate data into strategic recommendations.
• Advise clients on measurement best practices and KPI benchmarks.

Skills

Analytical thinking

Project management

Communication

Collaboration

Client service

Tools

Talkwalker

Brandwatch

Cision

Signal AI

Google Analytics

Job description

FleishmanHillard, a global public relations agency, seeks a Research Director to lead analytics for the True Global Intelligence Team in Los Angeles, San Francisco, or Seattle. You will guide end-to-end research, client management, and data-driven strategy across earned and social media, translating analytics into actionable recommendations.

The role requires leading analytics, managing client relationships, and guiding teams, with strong expertise in media measurement, insights, and AI