Director, Influencer & PR Strategy – Prestige Beauty

Orveon Global; New York (NY); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Hybrid work model

Work From Anywhere (6 weeks/year)

Complimentary products

Professional development

Community engagement

Job summary

Orveon Global seeks a Director of Influencer & PR Strategy to lead earned media and influencer marketing for bareMinerals and Laura Mercier. This role sits on the Consumer Paid, Owned & Earned leadership team, partnering with Social Content, Paid Media, and brand marketing to drive culture-forward campaigns that deliver brand relevance and business results.

The ideal candidate will own the PR and influencer roadmap, manage agency and creator relationships, and direct influencer strategies across

Qualifications

• 7+ years of experience in PR and/or influencer marketing, with meaningful experience in both disciplines; prestige beauty or adjacent consumer categories strongly preferred
• Proven track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management
• Strong point of view on the evolving creator and media landscape, with hands-on experience building influencer programs from strategy through execution
• Experience leading press strategy for product launches and brand moments, including relationships with key media and top-tier outlets
• Comfort operating across multiple brands with distinct voices and audiences
• Strong collaborator who can work fluidly with Paid Media, Social, and Insights partners to build integrated campaigns
• People leadership experience or demonstrated readiness to manage and develop a team
• Excellent judgment under pressure, particularly for reactive/crisis communications moments

Responsibilities

• Own the PR and influencer strategy and roadmap for bareMinerals and Laura Mercier, aligning with brand priorities, launch calendars, and always-on brand-building needs
• Lead relationships with external PR and influencer agency partners, briefing, managing performance, and holding them accountable to brand and business goals
• Direct influencer strategy across paid partnerships, gifting, and organic advocacy, identifying the right creator mix to build reach, credibility, and conversion
• Own event strategy and execution for both brands, including press events, launch activations, and influencer events — from concept and budget through on-the-ground execution
• Build and execute press strategy including product launches, executive visibility, media relations, and crisis/issues communications as needed
• Partner cross-functionally with Social Content, Paid Media, and Consumer Insights to ensure PR and influencer efforts are integrated into the broader marketing mix
• Manage measurement and reporting for earned media and influencer programs, translating results (EMV, reach, sentiment, engagement) into actionable recommendations
• Help evolve our earned media strategy to strengthen brand visibility and sentiment within AI-powered search and chat tools (e.g., ChatGPT, Google AI Overviews, Perplexity) as part of a broader AEO/GEO approach
• Represent PR/Influencer in brand planning and marketing leadership discussions, bringing an earned-media lens to broader brand strategy
• Manage and develop direct reports and/or agency teams supporting the function

Skills

PR & influencer leadership

Agency management

Cross-functional collaboration

Crisis communications

AI-powered search familiarity

Brand strategy

People leadership

Education

Relevant degree or equivalent

Job description

Orveon Global seeks a Director of Influencer & PR Strategy to lead earned media and influencer marketing for bareMinerals and Laura Mercier. This role sits on the Consumer Paid, Owned & Earned leadership team, partnering with Social Content, Paid Media, and brand marketing to drive culture-forward campaigns that deliver brand relevance and business results.

The ideal candidate will own the PR and influencer roadmap, manage agency and creator relationships, and direct influencer strategies across