Director, Incentive Strategy & Field Launches

Biogen; Cambridge (MA); On-site; USD 196,000 - 270,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Tuition reimbursement

Paid vacation & holidays

Job summary

Biogen in the United States is seeking a Director, Incentive Compensation & Sales Planning to lead incentive programs, field deployment strategies, and territory/account design across the commercial organization. You will partner with Sales, Marketing, Market Access, and senior leadership to translate strategy into scalable, compliant compensation plans and deployment models.

The role requires strong leadership, CRM experience (Veeva preferred), and a track record of designing compensation for

Qualifications

• Bachelor’s degree required; Advanced degree (MBA, MSc, PharmD, or related field) preferred.
• 10+ years of experience in biotechnology, pharmaceutical, commercial operations, sales operations, incentive compensation, sales planning, or sales force effectiveness.
• 5+ years of leadership experience managing teams and cross-functional initiatives.
• Deep expertise in Incentive Compensation Strategy & Design, Sales Planning, Call Planning, Territory Alignments, Field Deployment Strategy, Account Planning, Commercial Operations.

Responsibilities

• Lead the strategy, design, governance, and administration of incentive compensation programs across Biogen's commercial organization.
• Partner with Sales, Marketing, Market Access, and Therapeutic Area leadership to translate business objectives into motivational and compliant compensation plans.
• Design incentive plans for multiple field customer-facing roles including Specialty Sales, Rare Disease, Key Account Managers, Account Directors, Market Access, and Buy-and-Bill field teams.
• Develop compensation strategies that reflect complex customer engagement models, account-based selling approaches, and cross-functional field objectives.
• Lead annual and in-year sales planning activities, including field sizing, territory design, geographic alignments, roster management, and deployment optimization.
• Own territory alignment strategy and execution to ensure field resources are aligned against the highest-value market opportunities.
• Develop and govern call planning frameworks that support effective field execution and customer engagement.
• Create account planning frameworks that support Key Account Managers and Account Directors operating within integrated health systems, organized customers, specialty providers, and strategic accounts.
• Partner with Market Access and Commercial leadership to optimize field deployment and incentive strategies for Buy-and-Bill customers, infusion centers, specialty pharmacies, and institutional accounts.
• Support Rare Disease commercial models with patient identification, referral networks, treatment centers, and account management strategies.
• Conduct scenario modeling and financial analyses to evaluate compensation plan effectiveness, field deployment changes, and organizational design decisions.
• Partner with Decision Sciences to ensure customer segmentation and analytical insights are translated into sales planning, account planning, and territory design decisions.
• Ensure all incentive compensation and sales planning activities operate within legal, regulatory, and compliance guidelines.
• Manage relationships with external vendors and technology partners supporting incentive compensation, territory alignments, roster management, and sales planning capabilities.
• Drive continuous improvement of sales force deployment and incentive compensation capabilities through innovation and adoption of industry best practices.

Skills

Incentive design

Sales planning

Call planning

Territory design

Account planning

Field deployment

Stakeholder management

Veeva CRM

Analytical thinking

Strategic thinking

Education

Bachelor’s degree

MBA / MSc / PharmD preferred

Tools

Veeva CRM

SAP Commissions

Anaplan

Salesforce

Job description

Biogen in the United States is seeking a Director, Incentive Compensation & Sales Planning to lead incentive programs, field deployment strategies, and territory/account design across the commercial organization. You will partner with Sales, Marketing, Market Access, and senior leadership to translate strategy into scalable, compliant compensation plans and deployment models.

The role requires strong leadership, CRM experience (Veeva preferred), and a track record of designing compensation for