Director HS Patient Omnichannel Marketing

MoonLake Immunotherapeutics; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Learning Environment

Impactful Work

Flexibility and Balance

Career Growth

Job summary

MoonLake Immunotherapeutics in the United States is seeking a Director of HS Patient Omnichannel Marketing. You will design and implement the U.S.

patient omnichannel strategy, delivering the right content across digital, social, web, email, and paid media to engage patients at each journey stage. Reporting to the Patient Marketing Lead, you will lead cross-functional collaboration with Insights, Regulatory, and agency partners, ensuring compliant, impactful campaigns; monitor performance and

Qualifications

• Bachelor’s degree required.
• Advanced degree strongly preferred.
• Experience in U.S. marketing and omnichannel is valued.

Responsibilities

• Design the patient omnichannel strategy across touchpoints.
• Build channel plans and content requirements for launch.
• Define target patient audiences with segmentation insights.
• Develop channel-specific content with agency partners.
• Align with cross-functional stakeholders to ensure compliant execution.
• Ensure digital, social, and DTC readiness before in-market launch.
• Support the DTC media and digital budget planning.
• Measure and optimize performance across channels.

Skills

Omnichannel marketing

Cross-functional leadership

Strategic planning

Digital marketing

Content development

Education

Bachelor’s degree

Advanced degree (MSc, MBA, PhD, PharmD, or MD)

Job description

Job Purpose

The Director HS Patient Omnichannel Marketing will develop and execute the U.S. patient omnichannel strategy, delivering the right content, channel, and message to patients at the right time across each point of the patient journey. This individual will lead execution of initiatives across digital, social, web, email, paid media, and other innovative channels to reach targeted audiences, and will identify and execute targeted DTC media to drive awareness and engagement. This role will continuously measure, optimize, and evolve initiatives based on performance to maximize impact and reach. This individual will report to the Patient Marketing Lead.
Major Accountabilities

• OMNICHANNEL STRATEGY DESIGN: Design the patient omnichannel strategy, defining how the right content, channel, and message are delivered at the right time across each point of the patient journey
• CHANNEL PLANNING: Build channel plans and content requirements across digital, social, web, email, paid media, and other innovative/emerging channels ahead of launch
• AUDIENCE SEGMENTATION & TARGETING: Partner with Insights & Analytics to define target patient audiences and segmentation to inform channel mix, media targeting, and content personalization
• CONTENT & CREATIVE DEVELOPMENT: Partner with the patient agency of record to develop channel-specific content and creative assets aligned to journey stage and launch messaging
• CROSS-FUNCTIONAL ALIGNMENT: Partner with Patient Marketing leadership, HCP Marketing/Omnichannel, Insights & Analytics, Legal/Regulatory, and agency partners to ensure integrated, compliant, and consistent execution
• LAUNCH READINESS: Ensure all digital, social, and DTC media initiatives, content, and platforms are built, tested, and ready for in-market execution ahead of approval
• BUDGET PLANNING: Support development of the DTC media and digital channel budget and investment allocation in preparation for launch
• PERFORMANCE MEASUREMENT & OPTIMIZATION: Continuously measure channel and campaign performance (engagement, reach, conversion) and optimize content, targeting, and channel mix accordingly

Your profile

Job Requirements

Education:

• Bachelor’s degree required
• Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred

Experience:

• At least 5 years in U.S. marketing with 3 years in omnichannel. Pharmaceutical / Biotech marketing not required.
• Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred, but not required

Skills/knowledge/behavioural competencies:

• Strong understanding of the U.S. patient/consumer ecosystem
• Innovative thinker and demonstration of reaching patients/consumer
• Familiarity with MLR review processes and compliant patient messaging
• Strong collaboration, project management, and communication skills

Why us?

An exciting job opportunity awaits you! MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.

What we offer:

• Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
• Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
• Flexibility and Balance:Enjoy a healthy work-life balance while making meaningful contributions to our team.
• Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.