Director Patient Marketing

Moonlaketx; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Learning Environment

Impactful Work

Flexibility and Balance

Career Growth

Job summary

MoonLake is seeking a Director of Patient Marketing to develop and execute the patient marketing strategy for a potential hidradenitis suppurativa launch. The role will lead patient campaign development, education resources, and cross-functional alignment with HCP Marketing, Patient Services, Market Access, Medical, and commercial teams.

The position requires 8 years of progressive commercial biotech/pharma experience with launch responsibilities, strong strategic marketing and analytics

Qualifications

• 8 years of progressive commercial experience in biotechnology or pharmaceuticals, including substantial patient or consumer marketing responsibility.
• Direct experience preparing for and executing a product launch, with ownership of patient marketing strategy, campaign development, agency management, and budgets.
• Experience translating qualitative and quantitative patient research into marketing decisions.
• Experience in immunology, dermatology, or related specialty/chronic disease area preferred.
• Experience partnering with Patient Services, Market Access, and Patient Advocacy; working in an emerging commercial organization preferred.

Responsibilities

• Develop and execute the patient marketing strategy for HS, translating insights into education, engagement, and brand experiences.
• Lead the pull through of the patient campaign with patient resources including DTC and HCP office materials.
• Align patient plans with cross-functional teams to create a connected launch experience; collaborate with Patient Services and Advocacy.
• Manage agency, vendor, and budget, providing clear briefs, timelines, and quality expectations; ensure delivery within budget.
• Establish launch baselines, KPIs, and dashboards; use data to refine messaging and optimize investment.

Skills

Strategic marketing

Campaign development

Budget management

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree

Advanced degree strongly preferred (MBA/PhD/PharmD/MD)

Tools

Agency management

Job description

Job Purpose

The Director Patient Marketing will develop and execute the patient marketing strategy for the potential launch in hidradenitis suppurativa (HS), translating patient insights into integrated education, engagement, and brand experiences. The role will manage patient campaign development and pull through and messaging, partnering closely with HCP Marketing, Patient Services, Market Access, Medical, and other cross-functional teams to address barriers across the patient journey.

Major Accountabilities

• Patient Campaigns, Messaging & Edication: Contribute to agency briefing, concept development, research-based testing, and execution of branded patient campaigns. Develop clear, accessible educational content and resources that help patients understand HS, prepare for treatment discussions, and navigate their treatment journey.
• Pull Through of Campaign : Lead the pull through of the patient campaign through the development of patient resources including DTC, HCP office materials etc.
• Cross-Functional Partnership & Patient Experience: Align patient plans with HCP Marketing, Patient Services, Market Access, Medical, Sales, and Commercial Operations to create a connected launch experience. Partner with Patient Services on education supporting access, onboarding, and ongoing engagement, and collaborate with Patient Advocacy on appropriate community initiatives. Lead materials through Medical, Legal, and Regulatory review, maintaining clear boundaries between pre-approval disease education and post-approval promotion.
• Agency, Vendor & Budget Management: Lead creative, media, and research partners, setting clear briefs, scopes, timelines, and quality expectations. Manage the patient marketing budget, prioritize investments against launch objectives, and ensure delivery within agreed timelines and budget.
• Performance Measurement & Optimization: Partner with Insights & Analytics to establish launch baselines, KPIs, and dashboards measuring disease and brand awareness, campaign engagement, patient education, and appropriate journey progression. Use research and channel performance to refine messaging, optimize investment, and recommend timely adjustments to the patient marketing plan.

Your profile

Job Requirements

Education:

• Bachelor’s degree required
• Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred

Experience:

• 8 years of progressive commercial experience in biotechnology or pharmaceuticals, including substantial patient or consumer marketing responsibility.
• Direct experience preparing for and executing a product launch, with demonstrated ownership of patient marketing strategy, campaign development, agency management, and budgets. Experience translating qualitative and quantitative patient research into marketing decisions is required.
• Experience in immunology, dermatology, or a related specialty/chronic disease area preferred. Experience partnering with Patient Services, Market Access, and Patient Advocacy, and working in an emerging commercial organization, is preferred.

Skills/knowledge/behavioural competencies:

• Strong strategic marketing and execution skills, with the ability to turn patient insights, journey mapping, and segmentation into differentiated positioning, compelling creative briefs, accessible education, and integrated campaigns.
• Strong analytical capabilities, including the ability to synthesize research, patient feedback, and campaign performance into actionable recommendations and measurable improvements.

Why us?

An exciting job opportunity awaits you!

MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.

What we offer:

Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.

Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.

Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team.

Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.