Director, HIV Marketing & Brand Strategy

MSD; North Wales (Montgomery County); On-site; USD 191,000 - 300,000; Full time

Benefits offered by this job

Annual bonus

Long‑term incentives

Comprehensive benefits

Job summary

MSD in the United States seeks a Director, Marketing Product Owner – HCC to lead brand strategy and execution for HIV treatments. You will guide a Customer Agile Team with experts in marketing, campaign design, development, and measurement, translating priorities into actionable plans and KPIs.

Reporting to the USCL, this role requires 10+ years in pharmaceutical marketing, strong stakeholder engagement, and a proven ability to drive launches and post-launch optimization across omnichannel

Qualifications

• 10+ years of experience in pharmaceutical marketing, customer segment marketing or payer marketing.
• Proven track record in developing and implementing marketing strategies for pharmaceuticals from pre-launch to post-launch.
• Experience leading product positioning, branding and data-driven decision making.

Responsibilities

• Lead brand and HIV Customer Clarity (HCC) strategy development and serve as SME for market understanding and customer insights.
• Develop and implement promotional campaigns and marketing solutions for HIV treatments with innovative approaches.
• Synthesize insights from multiple data sources to inform strategy, optimize promotional impact and track KPIs.
• Deliver compelling presentations to internal stakeholders and external audiences to communicate strategy and execution.
• Build and mentor a Customer Agile Team (CAT) and drive agile planning to respond to changing business needs.

Skills

Brand strategy

Marketing strategy

HIV marketing

Customer Agile Team leadership

Agile tools (Jira, Mural)

Education

BA/BS or equivalent

MBA preferred

Tools

Jira

Mural

Job description

MSD in the United States seeks a Director, Marketing Product Owner – HCC to lead brand strategy and execution for HIV treatments. You will guide a Customer Agile Team with experts in marketing, campaign design, development, and measurement, translating priorities into actionable plans and KPIs.

Reporting to the USCL, this role requires 10+ years in pharmaceutical marketing, strong stakeholder engagement, and a proven ability to drive launches and post-launch optimization across omnichannel