Director, HCP Omnichannel Marketing & Growth
Abbott
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Benefits offered by this job
Job summary
Abbott Diabetes Care in Alameda, CA is seeking a transformational Director of HCP Omnichannel Marketing to lead the next evolution of healthcare professional engagement for the Libre portfolio. Reporting to the Head of Marketing, North America, this leader will own the strategy and performance of HCP omnichannel engagement across paid media, CRM, web, and digital activation.
The ideal candidate is a strategic leader with deep expertise in omnichannel marketing, customer engagement, digital
Qualifications
- Minimum 12+ years of marketing experience with progressive leadership responsibility.
- Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.
- Experience leading digital transformation and commercial growth initiatives.
- Experience managing significant media investments and engagement programs.
Responsibilities
- Lead HCP Omnichannel Strategy across paid, owned, and earned channels.
- Drive HCP Demand Generation & Media planning and optimization.
- Own CRM, Engagement & Web Strategy including personalization and journeys.
- Lead organizational transformation and build a high-performing team.
Skills
Education
Tools
Job description
Abbott Diabetes Care in Alameda, CA is seeking a transformational Director of HCP Omnichannel Marketing to lead the next evolution of healthcare professional engagement for the Libre portfolio. Reporting to the Head of Marketing, North America, this leader will own the strategy and performance of HCP omnichannel engagement across paid media, CRM, web, and digital activation.
The ideal candidate is a strategic leader with deep expertise in omnichannel marketing, customer engagement, digital
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