Director, HCP Channel & Omnichannel Marketing

Shionogi Inc. in; Florham Park (NJ); On-site; USD 210,000 - 250,000; Full time

Job summary

Shionogi Inc. is seeking a Director of Channel & HCP Marketing (Finance) to design and drive channel marketing strategy across emerging care settings in the U.S.

This role will lead omnichannel and non-personal promotions, aligning HCP engagement with brand plans and cross-functional teams. The position requires a heavy emphasis on data-driven insights, strong leadership, and a proven ability to scale engagement across non-traditional channels while collaborating with Legal/Regulatory and

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 10 years of progressive experience in pharmaceutical, biotechnology, healthcare, or related industries.
• Demonstrated experience developing and executing HCP marketing strategies within pharma/biotech.
• Significant experience in omnichannel marketing and non-personal promotion (NPP).
• Experience developing strategies for non-traditional healthcare channels such as urgent care, long-term care, telemedicine, concierge medicine or retail health.

Responsibilities

• Develop and lead the company's channel marketing strategy across emerging and non-traditional settings (urgent care, long-term care, telemedicine, concierge medicine, retail).
• Identify opportunities to engage HCPs and decision-makers outside traditional physician-office settings.
• Develop channel-specific customer strategies based on HCP needs, behaviors, and journeys.
• Translate market and customer insights into actionable channel strategies and integrated marketing plans.
• Lead development of HCP marketing strategies across traditional and non-traditional care settings.
• Partner with brand marketing and sales to ensure channel strategies are integrated into overall plans.

Skills

Channel marketing

HCP engagement

Omnichannel marketing

Non-personal promotion (NPP)

Cross-functional leadership

Agency management

Strategic planning

Data-driven decision making

Education

Bachelor's degree

Advanced degree preferred

Job description

Shionogi Inc. is seeking a Director of Channel & HCP Marketing (Finance) to design and drive channel marketing strategy across emerging care settings in the U.S.

This role will lead omnichannel and non-personal promotions, aligning HCP engagement with brand plans and cross-functional teams. The position requires a heavy emphasis on data-driven insights, strong leadership, and a proven ability to scale engagement across non-traditional channels while collaborating with Legal/Regulatory and