Director, HCP Marketing: Clinician Engagement & Growth

GoodRx, Inc.; California; On-site; USD 142,000 - 305,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Employee stock purchase plan (ESPP)

Job summary

GoodRx, Inc. is seeking a dynamic HCP Marketing Director to shape our go-to-market strategy for healthcare professionals.

You will own the marketing roadmap, translate insights into integrated campaigns, and lead cross-functional teams with product, sales, and analytics to drive growth. The ideal candidate has 15+ years in healthcare product marketing, with a deep understanding of clinical workflows, digital health, and audience-centric strategies.

Qualifications

• 15+ years in healthcare marketing with cross-functional programs.
• Experience marketing to healthcare professionals (HCP/B2B/B2C).
• Strong communication for clinical audiences.

Responsibilities

• Own the HCP marketing strategy and roadmap, translating priorities into plans.
• Develop and implement strategic marketing plans to drive awareness among healthcare professionals.
• Identify and segment clinical audiences to tailor engaging approaches.

Skills

Healthcare marketing

B2B marketing

B2C marketing

Clinical audiences

Cross-functional work

Data-driven

Team leadership

Education

Bachelor’s in Marketing/Business

MBA/ MPH preferred

Job description

GoodRx, Inc. is seeking a dynamic HCP Marketing Director to shape our go-to-market strategy for healthcare professionals.

You will own the marketing roadmap, translate insights into integrated campaigns, and lead cross-functional teams with product, sales, and analytics to drive growth. The ideal candidate has 15+ years in healthcare product marketing, with a deep understanding of clinical workflows, digital health, and audience-centric strategies.