HCP Marketing Director

GoodRx; United States; Remote; USD 142,000 - 229,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

ESP P and equity grants

Job summary

GoodRx is seeking an experienced HCP Marketing Director to shape our go-to-market strategy for healthcare professionals. You will work with sales, product, channel leads, and data teams to drive engagement and growth.

The role emphasizes translating clinical workflows and data capabilities into compelling value propositions for clinicians, and leading campaigns that raise awareness of new features across multiple office locations.

Qualifications

• 15+ years of healthcare product marketing or engagement strategy.
• Experience across cross-functional programs with product, sales and analytics.
• Ability to develop strategies for healthcare professional audiences.

Responsibilities

• Own the HCP marketing strategy and roadmap.
• Develop plans to drive awareness among healthcare professionals.
• Segment clinical audiences to tailor engagement strategies.
• Translate product capabilities into value propositions for clinicians.
• Drive adoption of new features through campaigns and events.
• Oversee campaigns with creative and channel leads.
• Define KPIs and refine strategies based on data.
• Collaborate with product, sales, analytics for alignment.
• Manage budget or advise on allocation.
• Advise senior leaders on marketing strategy

Skills

B2B/B2C marketing

Healthcare providers

Cross-functional collaboration

Data-driven marketing

Education

Bachelor’s degree in Marketing/Business/Related

MBA/ MPH preferred

Job description

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions. Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

We are seeking a dynamic, experienced HCP Marketing Director to play a key role in promoting GoodRx’s products and services to healthcare professionals. This role is critical in shaping our go-to-market strategy for our healthcare professional audiences, ensuring our solutions resonate with their needs to foster strong relationships that drive business growth. The ideal candidate will be a solution-focused, action-oriented team player with a deep understanding of digital health technologies, clinical workflows and audience-centric marketing strategies. They will work cross-functionally with sales, product, channel leads and data teams to drive strategy and align engagement efforts with business objectives.

Key Responsibilities:

• Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans.
• Develop and implement strategic marketing plans to drive awareness and expand perceptions of GoodRx among healthcare professionals.
• Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention
• Translate complex product and data capabilities into compelling value propositions for a clinical audience.
• Drive awareness and adoption of new features and capabilities through targeted outreach, education, events and engagement campaigns.
• Oversee the execution of marketing campaigns, partnering closely with creative and channel leads to ensure compelling collateral development and outreach.
• Define KPIs and measure the impact of efforts, continuously refining strategies based on data-driven insights.
• Establish strong partnerships with relevant stakeholders, including product, sales, analytics, to ensure alignment on strategy, KPIs and timelines.
• Manage the assigned budget—or recommend investment and resource allocation, if spending authority sits elsewhere.
• Serve as the principal advisor to senior leaders on healthcare professional marketing strategy, translating insights and market developments into recommendations for future products.

Education & Experience:

Education: Bachelor’s degree in Marketing, Communication, Business, or a related field or the equivalent in years of experience. A Master’s degree (MBA, MPH, or related healthcare field) is preferred.

Experience: 15+ years of experience in healthcare product marketing, clinical marketing or engagement strategy, with progressively increasing ownership of complex, cross-functional programs.

Required Skills & Competencies:

• Extensive experience developing successful B2B and/or B2C marketing strategies targeting healthcare professionals.
• Deep understanding of the clinical landscape, provider audiences and healthcare marketing best practices
• Exceptional communication skills with the ability to craft compelling narratives for clinical audiences.
• Experience working cross-functionally with product, sales, and data teams to drive business growth.
• Data-driven mindset with the ability to measure engagement effectiveness and adjust marketing strategies accordingly.
• Experience managing small teams and fostering a collaborative, results-driven culture.

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. San Francisco and Seattle Offices: $190,000.00 - $305,000.00 New York Office: $174,000.00 - $279,000.00 Santa Monica Office: $158,000.00 - $254,000.00 Other Office Locations: $142,000.00 - $229,000.00 GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits.

Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel. With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role! GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [e-mail]. We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [e-mail] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com. We help Americans get the healthcare they need at a price they can afford. We believe everyone deserves affordable and convenient healthcare. We build better ways for people to find the best care at the best price. Our technology gives all Americans — regardless of income or insurance status — the knowledge, choice, and care they need to stay healthy. We’re here to help. Come and help us create the future of healthcare.