Director, Hardware Product Strategy & Market Growth
Emerald Lane Recruitment
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Benefits offered by this job
Job summary
Emerald Lane Recruitment seeks a Director of Product Strategy & Marketing to own the hardware product strategy for B2B cannabis/agriculture customers. The role collaborates with sales, marketing, engineering and development to shape the roadmap, define specifications, and drive market-facing technical strategy.
Ideal candidates have a engineering or scientific degree and 10+ years in product strategy for hardware, including hands-on product definition and a strong track record in
Qualifications
- Bachelor’s degree in engineering or a rigorous scientific discipline.
- 10+ years in product marketing/strategy for hardware in B2B.
- Experience defining hardware products including form, function and specification.
- Cannabis growers or commercial agriculture experience.
- Strong ability to communicate product value to customers, partners and internal stakeholders.
Responsibilities
- Shape the product roadmap by analyzing markets, customers and competitors.
- Translate customer needs into input for R&D and engineering.
- Develop a multi-year product portfolio strategy and roadmap.
- Lead technical marketing activities and build company credibility through papers and talks.
- Manage each product line through its lifecycle from concept to retirement.
Skills
Education
Job description
Emerald Lane Recruitment seeks a Director of Product Strategy & Marketing to own the hardware product strategy for B2B cannabis/agriculture customers. The role collaborates with sales, marketing, engineering and development to shape the roadmap, define specifications, and drive market-facing technical strategy.
Ideal candidates have a engineering or scientific degree and 10+ years in product strategy for hardware, including hands-on product definition and a strong track record in
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