Strategic Trade Marketing & Events – Cannabis Hardware

Jupiter Research; Scottsdale (AZ); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

PTO & Holidays

Growth Opportunities

Job summary

TILT in Scottsdale is seeking a dynamic Manager of Trade Marketing and Events to lead B2B marketing initiatives and industry presence. You will bridge brand marketing with sales, designing field programs, trade strategies, and experiential events that drive wholesale accounts and position our vape hardware as the industry standard for cannabis brands and processors.

Responsibilities include end-to-end trade marketing planning, major shows, collateral creation, budtender education, and budget

Qualifications

• 4–6 years of experience in trade marketing or event production.
• Cannabis industry or vapor hardware experience preferred.
• Strong project management and vendor relationships.
• Ability to travel up to 35–50%.
• Authorized to work in the US without sponsorship.
• Experience with budget management.

Responsibilities

• Develop and execute trade marketing plans to drive hardware sell-in and sell-through.
• Lead end-to-end planning for major trade shows and events, plus regional activations.
• Collaborate with creative to build sales tools, catalogs, and education materials.
• Design and manage budtender education programs and in-store activations.
• Own the annual trade marketing budget and track KPIs/ROI.
• Partner with Sales, Product Development, and Compliance to align timelines.

Skills

Trade marketing

Event production

Budget management

Vendor management

Cross-functional collaboration

Sales enablement

Travel readiness

Job description

Position:Manager, Trade Marketing and Events – Cannabis / Vape Hardware & Technology Industry
Department: Marketing
FLSA Status: Full-Time, Exempt
HQ Location: Scottsdale
Remote Work: Hybrid / Remote (with frequent travel)
Report to: Director of Marketing
Salary/Pay: $85,000 – $115,000
Direct Reports: No

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Job Description

We are seeking a dynamic, strategic, and high-energy Manager of Trade Marketing and Events to lead our B2B commercial marketing initiatives and industry presence. In this role, you will be responsible for bridging the gap between brand marketing and sales. You will design and execute field programs, trade marketing strategies, and experiential events that drive brand loyalty, secure wholesale accounts, and position our cutting-edge vape hardware as the industry standard for cannabis brands and processors.

Responsibilities/daily tasks:

• Trade Marketing Strategy: Develop and execute comprehensive retail and B2B trade marketing plans that drive hardware sell-in and sell-through.
• Event & Trade Show Management: Lead end-to-end planning, production, and execution for major industry trade shows (e.g., MJBizCon, Champ’s, Hall of Flowers), corporate events, and regional activations.
• Collateral & Sales Enablement: Collaborate with the creative team to build high-impact sales tools, product catalogs, hardware sample kits, and technical educational materials.
• Retail & Dispensary Activation: Design and manage budtender education programs, pop-up activations, and compliant in-store merchandising displays for brand partners utilizing our hardware.
• Budget & ROI Tracking: Own the annual trade marketing and events budget. Track, analyze, and report on key performance indicators (KPIs) and ROI for all event expenditures and marketing campaigns.
• Cross-Functional Collaboration: Partner closely with Sales, Product Development, and Compliance teams to align marketing initiatives with hardware launch timelines and regional regulations.

Qualifications: Experience, Education

• Experience: 4–6 years of experience in trade marketing, commercial marketing, or event production, preferably within the cannabis industry, consumer electronics, or vapor hardware sectors.
• Industry Knowledge: Deep understanding of the cannabis B2B landscape, including constraints, regulations, and state-by-state compliance laws regarding vape hardware and marketing.
• Project Management: Exceptional organizational skills with a proven track record of managing multiple vendors, complex logistics, and large-scale event budgets simultaneously.
• Relationship Building: Natural networker with the ability to build strong partnerships with multi-state operators (MSOs), brand extraction partners, and retail distributors.
• Travel: Willingness to travel up to 35-50% for trade shows, field activations, and partner visits.
• Authorized to work in the US without the need for employer sponsorship.
• Health, dental, and vision insurance
• Paid time off and holidays
• Opportunities for growth in a rapidly expanding industry

The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.

Jupiter Holdings is an Equal Opportunity Employer Committed to DEI. All qualified job applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are committed to fostering diversity and leveraging the value of diversity with equity and inclusion.

A highly analytical and detail oriented Quality Manager to investigate product defects, improve product quality, and lead testing and validation for next generation cannabis vape hardware.

A highly organized and technical Project Manager to lead the lifecycle development of our next-generation cannabis vape hardware.