Director, Guest Services

NASCAR; Daytona Beach (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits package

Growth opportunities

Job summary

Daytona International Speedway, home of NASCAR's premier events, is seeking an experienced Director, Guest Services to shape the guest experience for hundreds of thousands of fans annually. Lead a large team across admissions, information, hospitality, tours, and event support, delivering safe, seamless, and welcoming experiences.

You will recruit and develop managers, supervisors, seasonal staff, interns, and volunteers; deliver training and engagement programs; partner across Security,

Qualifications

• Bachelor's degree in sport management, hospitality, event management or related field.
• 5+ years leadership in event operations or guest-facing environments.
• Experience leading large teams in fast-paced settings.
• Strong communication and problem-solving skills.

Responsibilities

• Lead all Guest Services operations across admissions, information, hospitality, tours, and event support.
• Recruit, develop, and lead a large event-based workforce including managers, supervisors, seasonal staff, interns and volunteers.
• Create and deliver training, recognition, and engagement programs.
• Partner with Security, Ticketing, Operations, EMS, Event Experience, Marketing, and Concessions to ensure safe, seamless guest experiences.
• Oversee event staffing, scheduling, labor planning, payroll, and workforce management.
• Drive continuous improvement to enhance guest satisfaction and efficiency.
• Manage budgeting and resource planning while maintaining high service standards.

Skills

Leadership

Event operations

Staff development

Budget management

Communication

Workforce planning

Guest services

Education

Bachelor's degree in sport management, hospitality, event management, business, or related field

Tools

Microsoft Office

ABI MasterMind

Job description

DAYTONA INTERNATIONAL SPEEDWAY

Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of \"The Great American Race” – the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of \"World Center of Racing.". Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Daytona International Speedway is seeking an experienced Director, Guest Services to shape the guest experience at one of the most iconic venues in motorsports, lead the teams and operations that support hundreds of thousands of fans throughout the year, drive service excellence across race weekends and special events, create memorable experiences that strengthen fan loyalty, and advance NASCAR’s commitment to world-class hospitality and guest engagement.

Based in Daytona Beach, Florida, this role leads the strategy, leadership, and execution of guest-facing operations across Daytona International Speedway. Leading a large team of employees, event staff, and volunteers, the Director will collaborate across the organization to deliver safe, seamless, and welcoming experiences for fans while identifying new opportunities to enhance service, improve operational efficiency, and elevate the overall guest journey.

What You’ll Do

• Lead all Guest Services operations across admissions, guest information, campgrounds, infield access points, hospitality areas, tours, wardrobe, and event-support functions.
• Recruit, develop, and lead a large event-based workforce, including managers, supervisors, seasonal staff, interns, and volunteers.
• Create and deliver training, recognition, and engagement programs that promote exceptional service, workforce retention, and operational consistency.
• Partner with Security, Ticketing, Operations, EMS, Event Experience, Marketing, Communications, Concessions, and other stakeholders to ensure a safe and seamless guest experience.
• Oversee event staffing, scheduling, labor planning, payroll administration, and workforce-management processes.
• Manage the Daytona G.I.V.E.S. volunteer program, building strong community partnerships while supporting marquee event operations.
• Drive continuous improvement by identifying opportunities to enhance guest satisfaction, streamline operations, and implement industry best practices.
• Support departmental budgeting, expense management, and resource planning while maintaining high service standards and operational efficiency.
• Represent Daytona International Speedway within the local community and support NASCAR initiatives across Florida properties as needed.
• Support military initiatives by flying commemorative United States flags on DIS property and returning each flag to its sender with a certificate of authenticity and photographs.

What You’ll Bring

• Bachelor's degree in sport management, hospitality, event management, business, or a related field.
• 5+ years of leadership experience in event operations, hospitality, sports, live entertainment, or a similar guest-facing environment.
• Proven success leading large teams in fast-paced, high-volume event settings.
• Strong people leadership skills with experience coaching, developing, and motivating employees and volunteers.
• Excellent communication, organizational, and problem-solving abilities.
• Experience managing budgets, staffing plans, and operational resources.
• Proficiency with Microsoft Office and workforce management systems; ABI MasterMind experience is preferred.
• Ability to work flexible hours, including evenings, weekends, holidays, and major event days.
• Ability to travel as business needs require, including support of NASCAR properties throughout Florida.

Why This Role?

This is an opportunity to lead the people and operations behind some of motorsports’ most memorable fan experiences. As Director of Guest Services, you’ll influence how hundreds of thousands of guests experience Daytona International Speedway each year, while developing high-performing teams and helping shape service standards across NASCAR’s premier events. Your leadership will directly impact fan satisfaction, operational excellence, and the future of the guest experience at one of the most recognized venues in sports and entertainment.

Benefits

• competitive compensation
• comprehensive benefits package focused on wellness
• opportunities to grow and develop both personally and professionally

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner

In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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