Director, GTM Programs & Analytics Leader

Socket.dev; Renton (WA); On-site; USD 180,700 - 271,100; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Wizards of the Coast is seeking a Director of GTM Program Management & Analytics to lead the commercial go-to-market function, orchestrating cross-functional initiatives from content to in-store execution and customer engagement. You will define launch strategies, measure outcomes, and drive growth across retail and digital channels.

Responsibilities include building a high-performing team, developing repeatable launch programs, and owning the performance analytics framework with dashboards for

Qualifications

• Senior leadership experience owning go-to-market or launch programs.
• Experience leading cross-functional teams at scale.
• Ability to translate customer insights into engagement decisions.

Responsibilities

• Build and lead a high-performing cross-functional GTM team delivering measurable business outcomes.
• Set launch planning framework and oversee milestones, readiness, and accountability.
• Map the end-to-end customer journey from awareness to in-store engagement and repeat visits.
• Own the performance framework and dashboards to measure retail and digital success.

Skills

Senior leadership experience

Cross-functional leadership

Customer journey mapping

Analytical capability

Trade and channel campaigns

Executive communication

Operating cadence

Tools

BI tooling

SQL

Python

Job description

Wizards of the Coast is seeking a Director of GTM Program Management & Analytics to lead the commercial go-to-market function, orchestrating cross-functional initiatives from content to in-store execution and customer engagement. You will define launch strategies, measure outcomes, and drive growth across retail and digital channels.

Responsibilities include building a high-performing team, developing repeatable launch programs, and owning the performance analytics framework with dashboards for