Director, GTM Programs & Analytics — Lead Bold Launches

Hasbro, Inc.; Renton (WA); On-site; USD 180,700 - 271,100; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, Inc. in Renton, WA, seeks a Director of GTM Program Management & Analytics to lead a cross-functional team responsible for bringing initiatives to market.

You will shape the retailer experience, establish launch readiness, and ensure programs drive customer engagement and growth across retail and digital channels. The role requires senior leadership in go-to-market strategies, strong analytics to guide decisions, and a structured operating mindset for complex, multi-workstream programs.

Qualifications

• Senior leadership experience owning go-to-market or launch programs.
• Proven track record leading cross-functional teams at scale.
• Experience applying customer success principles to improve engagement.
• Strong analytical capability with performance frameworks.

Responsibilities

• Lead cross-functional GTM initiatives from concept to market launch.
• Shape end-to-end retailer experiences across digital and in-store channels.
• Define and monitor performance metrics for retail and digital outcomes.
• Build dashboards and reporting for stakeholders to track program health.
• Coach and develop a high-performing GTM team and drive accountability.

Skills

Senior leadership

Cross-functional leadership

Analytical thinking

Executive communication

Education

Bachelor's degree in a relevant field

Tools

BI tools

SQL

Python

Job description

Hasbro, Inc. in Renton, WA, seeks a Director of GTM Program Management & Analytics to lead a cross-functional team responsible for bringing initiatives to market.

You will shape the retailer experience, establish launch readiness, and ensure programs drive customer engagement and growth across retail and digital channels. The role requires senior leadership in go-to-market strategies, strong analytics to guide decisions, and a structured operating mindset for complex, multi-workstream programs.