Director, GTM Program Management & Analytics

Hasbro

Renton (WA)

On-site

USD 162,660 - 271,100

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a Director of GTM Program Management & Analytics to lead a cross-functional team responsible for bringing initiatives to market—from content to in-store execution and customer engagement. You’ll drive how programs are built, launched, and scaled across retail and digital channels, partnering with Studio, Marketing, Insights, and other stakeholders.

You will own the commercial performance framework, build dashboards, and translate data into actionable decisions that maximize

Qualifications

Senior leader with experience owning go-to-market programs and launches.
Proven ability to lead cross-functional teams at scale.
Ability to translate customer insights into executable plans.
Strong analytical capability with performance frameworks.
Experience with trade/channel campaigns and retailer enablement.

Responsibilities

Lead cross-functional GTM initiatives across Wizards of the Coast and Hasbro.
Shape end-to-end retailer experience from content to in-store activations.
Set strategic launch framework with milestones and readiness criteria.
Partner with Studios, Marketing, and internal stakeholders.
Build repeatable launch programs and an enablement toolkit.
Map and improve the end-to-end customer journey across channels.
Own the commercial performance framework and dashboards.
Translate data into execution changes and prioritization decisions.

Skills

Senior leadership

Go-to-market

Cross-functional leadership

Analytical capability

BI analytics

SQL

Python

Executive communication

Launch programs

Tools

BI tools

Dashboards

SQL

Python

Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Wizards of the Coast, we connect people around the world through play and imagination, from Magic: The Gathering and Dungeons & Dragons to a growing multiverse of games and experiences. This role sits at the center of how we bring those products to market.

We're hiring a Director, GTM Program Management & Analytics to lead our commercial go-to-market function. This role leads a cross-functional team responsible for bringing initiatives and programs to market, from content to instore execution and customer engagement. You'll lead how our commercial programs are built, launched, and scaled across retail and digital channels. Working cross-functionally with Studio, Digital, Commercial, Marketing, Insights, and other stakeholders, you'll build the processes and operating cadence that ensure programs are executed consistently, measured effectively, and drive customer engagement and commercial growth.

What You'll Do

Team leadership & Cross Functional Execution

Build, develop, and lead a high-performing team that consistently delivers measurable business outcomes and operational excellence.

Lead high-impact, cross-functional initiatives across Wizards of the Coast, influencing senior leaders and representing Commercial GTM leadership forums.

Shape the end-to-end retailer experience to ensure our website, communications, promotions, toolkits, in-store activations, and enablement resources work together to support successful launches, drive retailer engagement, and maximize commercial impact.

Program management

Set the strategic framework for launch planning and execution, from early planning through post-launch review, ensuring the right milestones, readiness criteria, and accountability are in place to guide teams toward consistent outcomes.

Partner across Studios, Marketing, and internal stakeholders aligning dependencies, decision gates, and escalation paths.

Build repeatable launch programs and in-store activations that produce consistent retail outcomes.

Manage a centralized GTM enablement toolkit (playbooks, readiness checklists, FAQs) and run the launch cadence, including readiness reviews, executive updates, and retrospectives.

Customer Experience

Map and improve the end-to-end customer journey, from product awareness through in-store discovery, event participation, and repeat engagement.

Use customer and retailer feedback to refine launch programs and reduce friction between digital discovery and in-store action.

Performance analytics & insights

Own the commercial performance framework, defining and monitoring the metrics that measure business success across retail, digital channels, customer engagement, and operational execution.

Translate performance data into execution changes and prioritization decisions across commercial and studio teams.

Build reporting infrastructure and dashboards that give stakeholders visibility into program health, journey performance, and launch outcomes.

What You'll Bring

Senior leadership experience owning go-to-market or launch program management, including direct people management across multiple functions.

Proven track record leading cross-functional teams and initiatives at scale.

Experience applying customer success principles and journey mapping to improve engagement across physical and digital touchpoints.

Strong analytical capability, including building performance frameworks and turning insights into decisions.

Experience with trade and channel campaigns and retailer enablement.

Clear communication with senior stakeholders and comfort executive readouts.

Structured operating mindset for managing complex, multi-workstream programs.

Nice to have

Familiarity with specialty or hobby retail networks and TCG ecosystem

Experience supporting retail outcomes through consumer-facing digital surfaces.

Experience running formal operating cadences (WBR/MBR/QBR) and launch governance.

Background in BI, analytics tooling, SQL, Python, and leading data analytics teams.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range

$180,700 — $271,100 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: