Director, GTM Program Management & Analytics New Renton, Washington, United States

Hasbro, Inc.; Renton (WA); On-site; USD 180,700 - 271,100; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, Inc. in Renton, WA, seeks a Director of GTM Program Management & Analytics to lead a cross-functional team responsible for bringing initiatives to market.

You will shape the retailer experience, establish launch readiness, and ensure programs drive customer engagement and growth across retail and digital channels. The role requires senior leadership in go-to-market strategies, strong analytics to guide decisions, and a structured operating mindset for complex, multi-workstream programs.

Qualifications

• Senior leadership experience owning go-to-market or launch programs.
• Proven track record leading cross-functional teams at scale.
• Experience applying customer success principles to improve engagement.
• Strong analytical capability with performance frameworks.

Responsibilities

• Lead cross-functional GTM initiatives from concept to market launch.
• Shape end-to-end retailer experiences across digital and in-store channels.
• Define and monitor performance metrics for retail and digital outcomes.
• Build dashboards and reporting for stakeholders to track program health.
• Coach and develop a high-performing GTM team and drive accountability.

Skills

Senior leadership

Cross-functional leadership

Analytical thinking

Executive communication

Education

Bachelor's degree in a relevant field

Tools

BI tools

SQL

Python

Job description

Director, GTM Program Management & Analytics

Renton, Washington, United States

Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Wizards of the Coast, we connect people around the world through play and imagination, from Magic: The Gathering and Dungeons & Dragons to a growing multiverse of games and experiences. This role sits at the center of how we bring those products to market.

We’rehiring a Director, GTM Program Management & Analytics to lead our commercial go-to-market function. This role leads a cross-functional team responsible for bringing initiatives and programs to market, from content to in-store execution and customer engagement. You’ll lead how our commercial programs are built, launched, and scaled across retail and digital channels. Working cross-functionally with Studio, Digital, Commercial, Marketing, Insights, and other stakeholders, you’ll build the processes and operating cadence that ensure programs are executed consistently, measured effectively, and drive customer engagement and commercial growth.

What You’ll Do:

Team leadership & Cross Functional Execution

• Build, develop, and lead a high-performing team that consistently delivers measurable business outcomes and operational excellence.
• Lead high-impact, cross-functional initiatives across Wizards of the Coast, influencing senior leaders and representing Commercial GTM leadership forums.
• Shape the end-to-end retailer experience to ensure our website, communications, promotions, toolkits, in-store activations, and enablement resources work together to support successful launches, drive retailer engagement, and maximize commercial impact.
• Set the strategic framework for launch planning and execution, from early planning through post-launch review, ensuring the right milestones, readiness criteria, and accountability are in place to guide teams toward consistent outcomes.
• Partner across Studios, Marketing, and internal stakeholders aligning dependencies, decision gates, and escalation paths.
• Build repeatable launch programs and in-store activations that produce consistent retail outcomes.
• Manage a centralized GTM enablement toolkit (playbooks, readiness checklists, FAQs) and run the launch cadence, including readiness reviews, executive updates, and retrospectives.

Customer Experience

• Map and improve the end-to-end customer journey, from product awareness through in-store discovery, event participation, and repeat engagement.
• Use customer and retailer feedback to refine launch programs and reduce friction between digital discovery and in-store action.

Performance analytics & insights

• Own the commercial performance framework, defining and monitoring the metrics that measure business success across retail, digital channels, customer engagement, and operational execution.
• Translate performance data into execution changes and prioritization decisions across commercial and studio teams.
• Build reporting infrastructure and dashboards that give stakeholders visibility into program health, journey performance, and launch outcomes.

What You’ll Bring:

• Senior leadership experience owning go-to-market or launch program management, including direct people management across multiple functions.
• Proven track record leading cross-functional teams and initiatives at scale.
• Experience applying customer success principles and journey mapping to improve engagement across physical and digital touchpoints.
• Strong analytical capability, including building performance frameworks and turning insights into decisions.
• Experience with trade and channel campaigns and retailer enablement.
• Clear communication with senior stakeholders and comfort with executive readouts.
• Structured operating mindset for managing complex, multi-workstream programs.

Nice to have

• Familiarity with specialty or hobby retail networks and TCG ecosystem
• Experience supporting retail outcomes through consumer-facing digital surfaces.
• Experience running formal operating cadences (WBR/MBR/QBR) and launch governance.
• Background in BI, analytics tooling, SQL, Python, and leading data analytics teams.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range

$180,700 - $271,100 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development

As set forth in Hasbro’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.