Director of GTM Programs & Analytics - Launch & Growth

Hasbro; Renton (WA); On-site; USD 162,660 - 271,100; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a Director of GTM Program Management & Analytics to lead a cross-functional team responsible for bringing initiatives to market—from content to in-store execution and customer engagement. You’ll drive how programs are built, launched, and scaled across retail and digital channels, partnering with Studio, Marketing, Insights, and other stakeholders.

You will own the commercial performance framework, build dashboards, and translate data into actionable decisions that maximize

Qualifications

• Senior leader with experience owning go-to-market programs and launches.
• Proven ability to lead cross-functional teams at scale.
• Ability to translate customer insights into executable plans.
• Strong analytical capability with performance frameworks.
• Experience with trade/channel campaigns and retailer enablement.

Responsibilities

• Lead cross-functional GTM initiatives across Wizards of the Coast and Hasbro.
• Shape end-to-end retailer experience from content to in-store activations.
• Set strategic launch framework with milestones and readiness criteria.
• Partner with Studios, Marketing, and internal stakeholders.
• Build repeatable launch programs and an enablement toolkit.
• Map and improve the end-to-end customer journey across channels.
• Own the commercial performance framework and dashboards.
• Translate data into execution changes and prioritization decisions.

Skills

Senior leadership

Go-to-market

Cross-functional leadership

Analytical capability

BI analytics

SQL

Python

Executive communication

Launch programs

Tools

BI tools

Dashboards

SQL

Python

Job description

Hasbro is seeking a Director of GTM Program Management & Analytics to lead a cross-functional team responsible for bringing initiatives to market—from content to in-store execution and customer engagement. You’ll drive how programs are built, launched, and scaled across retail and digital channels, partnering with Studio, Marketing, Insights, and other stakeholders.

You will own the commercial performance framework, build dashboards, and translate data into actionable decisions that maximize