Director, GTM Enablement — AI-Powered Sales Readiness

Aspen Technology, Inc.; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

AspenTech is seeking a Director of GTM Sales Enablement to drive how product strategy becomes sales execution globally. You will raise seller productivity with modern tools and AI and set the enablement agenda with Product Marketing, Product Management, and Sales leadership.

You will own the operating model for launch readiness, sales plays, and field adoption of the sales stack and AI across regions and functions.

Qualifications

• 10+ years in Sales, Sales Enablement, GTM, or related roles at Director or senior manager level.
• Front-line sales or sales-adjacent experience with enterprise deals.
• Proven ability to set direction with Product Marketing, Product Management, and Sales leadership.
• Hands-on expertise with modern AI tools and sales technology stack.
• CRM, sales engagement, and content platforms knowledge.
• Willingness to travel 25%.
• Bachelor’s degree.

Responsibilities

• Own the GTM enablement strategy and priorities with Sales Enablement leaders, Sales and Solution Consulting leadership, Product Marketing, and Product Management.
• Define the standard for launch readiness and sales plays: what good looks like, who owns what, and how the field is prepared for new offers and messaging.
• Translate product and offer strategy into a coherent field system of plays, talk tracks, competitive guidance, and short enablement paths, and hold the organization accountable for using them.
• Align Sales, Solution Constants, Services, and partner messaging so the field tells one consistent GTM story.
• Lead the technology and AI productivity agenda for Sales Enablement: identify high‑value use cases, design workflows, drive adoption across the sales stack, and retire work that doesn’t change seller behavior.
• Build the Enablement team’s capability to produce content and programs with AI and existing platforms.
• Lead field change management and measure adoption, time saved, productivity, and deal outcomes.
• Direct complex, cross‑functional GTM and technology initiatives, sequencing work and making trade‑offs when capacity is tight.

Skills

Sales Enablement

GTM Strategy

Product Marketing

Stakeholder Leadership

AI Tools

CRM

Education

Bachelor's degree

Tools

Salesforce

Seismic

Job description

AspenTech is seeking a Director of GTM Sales Enablement to drive how product strategy becomes sales execution globally. You will raise seller productivity with modern tools and AI and set the enablement agenda with Product Marketing, Product Management, and Sales leadership.

You will own the operating model for launch readiness, sales plays, and field adoption of the sales stack and AI across regions and functions.