Director, GTM Effectiveness & Execution

Sage; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salaries (top 5%)

Health, dental & vision coverage

401(k) retirement match

32 days PTO (21 personal, 10 holidays,

18 weeks parental leave

Volunteer days (5 per year)

Tuition reimbursement

Wellness rewards program

Career development library

Job summary

Sage is seeking a Director of GTM Effectiveness & Execution in the United States (Atlanta area, hybrid). You will translate growth priorities into executable GTM motions, partner with Product Marketing and Growth, and align field leaders to drive productivity, pipeline, and revenue improvements.

The role requires 10+ years in sales enablement or GTM, with strong leadership and cross-functional collaboration across Growth, Product, and Sales Operations.

Qualifications

• 10+ years in sales enablement, GTM execution, or commercial operations.
• Proven experience driving revenue outcomes through execution.
• Strong people leadership and cross-functional collaboration.
• Deep understanding of B2B SaaS GTM motions.

Responsibilities

• Convert growth priorities into actionable GTM motions and sequential plays for sellers and managers.
• Define how we sell in close partnership with Product Marketing and Growth.
• Embed GTM execution into day-to-day rhythms with regional leaders.
• Provide coaching standards and inspection points to drive behavior change.
• Own accountability for field activation, execution quality, and adoption.
• Lead measurable improvements in productivity, funnel progression, and ARR.

Skills

Sales enablement

GTM execution

Leadership

Stakeholder influence

B2B SaaS GTM

Tools

Salesforce

CRM systems

Job description

The Director of GTM Effectiveness & Execution is accountable for turning growth strategy into consistent, repeatable revenue execution across regions and motions. This role owns how GTM strategy shows up in the field, defining executable GTM motions, ensuring frontline and manager adoption, and driving measurable improvements in productivity, pipeline performance, and revenue outcomes. Success is defined by how effectively sellers and managers execute the right behaviors in the moments that matter, and the impact that has on revenue; establishing GTM effectiveness as a revenue execution engine and not a support function.

Key Responsibilities :

• Convert growth priorities into clear GTM motions, role specific execution expectations, and sequenced plays that sellers and managers can execute in live deals.


• Define how we sell and when in close partnership with Product Marketing and Growth, ensuring strategy moves beyond messaging into execution.


• Partner directly with sales and regional leaders to embed GTM execution into day to day operating rhythms.


• Equip sales managers with clear inspection points, coaching standards, and reinforcement expectations that turn strategy into sustained behavior change.


• Own accountability for field activation, execution quality, and sustained adoption.


• Be accountable for measurable performance improvements tied to GTM execution, including:
  
  
  
  • Time to productivity and ramp
  
  
  • Funnel progression and conversion at critical stages
  
  
  • Execution consistency of priority GTM plays
  
  
  • Pipeline and ARR impact
  
  
  
  


• Lead and develop a team of GTM Effectiveness leaders and SMEs aligned to regions, motions, and products.


• Act as a connective leader across Growth, Product, PMM, Sales Operations, and Regions.


• Provide clear, data backed recommendations to senior leadership on priorities, trade offs, and execution risks.

Required Experience & Skills :

• 10+ years in sales enablement, GTM execution, sales enablement, or commercial operations.


• Proven experience driving measurable revenue outcomes through execution.


• Strong people leadership experience leading cross functional teams.


• Deep understanding of B2B SaaS GTM motions.


• Ability to influence senior stakeholders and drive accountability.

Perks? We have plenty.

• Competitive salaries that landed us top 5% of similar sized companies (according to Comparably)


• Comprehensive health, dental and vision coverage


• 401(k) retirement match (100% matching up to 4%)


• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)


• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date


• 5 days paid yearly to volunteer (through Sage Foundation)


• $5,250 tuition reimbursement per calendar year starting 6 months after hire date


• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)


• Library of on demand career development options and ongoing training offerings

Dig deeper about who we are:

• Who is Sage: https://www.sage.com/en-us/company/about-sage/


• Life at Sage: https://www.sage.com/en-us/company/careers/


• Our Values & Behaviors: https://www.youtube.com/watch?app=desktop&v=vt5JXf-Gwno&feature=youtu.be


• How we make a difference: https://www.sage.com/en-us/company/sage-foundation/


• Sage Business Cloud - SaaS for Every Business: https://www.sage.com/en-us/products/

Routes to Revenue

United States

Atlanta

Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.

Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Director, GTM Effectiveness & Execution

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Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.