Director, Growth & Product Marketing — Launch & Enablement

kickstarter; United States; Remote; USD 200,000 - 225,000; Full time

Job summary

Kickstarter, a leading global crowdfunding platform, seeks a senior Director of Growth & Product Marketing to build and lead our product marketing function from the ground up. You will shape positioning, go-to-market, and enable the Outreach team while aligning with Product and Lifecycle Marketing to fuel growth across the marketplace.

This fully virtual role supports US and international team members, driving data-driven programs, scaling campaigns, and delivering repeatable launch packages.

Qualifications

• Proven product marketing leader who thrives in fast-paced, evolving environments.
• Able to translate product capability into audience-facing narratives and positioning.
• Experienced in sales enablement with content, tools, and training that improve performance.
• Data-driven with the ability to measure success through KPIs and drive improvement.
• Strong cross-functional influence across Product, Sales, and Marketing teams.
• Experienced with CRM strategy, marketing automation, and modern marketing tech stacks.

Responsibilities

• Own product positioning and messaging, translating product capability into clear value propositions for creators and backers.
• Develop and run go-to-market strategy for product and feature launches, driving awareness and adoption on both sides of the marketplace.
• Design, standardize, and own launch and promotion packages with fixed deliverables for Outreach and Marketing.
• Build and manage sales enablement materials, talk tracks, and training to improve win rates and consistency.
• Lead demand generation programs, including webinars, open calls, and referral programs.
• Standardize marketing processes, tools, and briefs to improve efficiency across the team.
• Define and track performance metrics for product adoption and launch package delivery.

Skills

Product positioning

Go-to-market strategy

Sales enablement

CRM strategy

Marketing automation

Cross-functional collaboration

Tools

CRM tools

Marketing automation platforms

Job description

Kickstarter, a leading global crowdfunding platform, seeks a senior Director of Growth & Product Marketing to build and lead our product marketing function from the ground up. You will shape positioning, go-to-market, and enable the Outreach team while aligning with Product and Lifecycle Marketing to fuel growth across the marketplace.

This fully virtual role supports US and international team members, driving data-driven programs, scaling campaigns, and delivering repeatable launch packages.