Growth & Product Marketing Director

Kickstarter PBC; United States; Remote; USD 225,000 - 239,000; Full time

Job summary

Kickstarter is seeking a Director of Growth & Product Marketing to own positioning, messaging, and go-to-market for a global marketplace. Build tiered launch offerings and enable the Outreach team with compelling materials, playbooks, and training.

Lead demand programs and standardize marketing processes for scalable growth across product and marketing teams. You will partner with Product, Outreach, and Lifecycle Marketing to set a data-driven strategy and measurable results.

Qualifications

• Proven product marketing leader capable of scalable programs.
• Ability to translate product capability into audience-facing narrative.
• Experience in sales enablement with content, tools and training.
• Data-driven with KPI measurement and continuous improvement.
• Strong cross-functional influence across Product, Sales and Marketing.

Responsibilities

• Own product positioning and messaging for creators and backers.
• Develop go-to-market strategy for launches driving awareness and adoption.
• Design and standardize launch and promotion packages for Outreach and Marketing.
• Build and manage sales enablement materials, talk tracks, and training.
• Lead demand generation programs including webinars and referral programs.
• Standardize marketing processes, tools, and briefs to improve efficiency.
• Define and track metrics for product adoption and enablement success.

Skills

Product marketing leadership

Strategic positioning & messaging

Sales enablement & materials

Data‑driven performance

Cross‑functional collaboration

Tools

CRM

Marketing automation

MarTech stack

Job description

Kickstarter is seeking a Director of Growth & Product Marketing to own positioning, messaging, and go-to-market for a global marketplace. Build tiered launch offerings and enable the Outreach team with compelling materials, playbooks, and training.

Lead demand programs and standardize marketing processes for scalable growth across product and marketing teams. You will partner with Product, Outreach, and Lifecycle Marketing to set a data-driven strategy and measurable results.