Director - Growth & Product Marketing

Kickstarter PBC; United States; Remote; USD 225,000 - 239,000; Full time

Job summary

Kickstarter is seeking a Director of Growth & Product Marketing to own positioning, messaging, and go-to-market for a global marketplace. Build tiered launch offerings and enable the Outreach team with compelling materials, playbooks, and training.

Lead demand programs and standardize marketing processes for scalable growth across product and marketing teams. You will partner with Product, Outreach, and Lifecycle Marketing to set a data-driven strategy and measurable results.

Qualifications

• Proven product marketing leader capable of scalable programs.
• Ability to translate product capability into audience-facing narrative.
• Experience in sales enablement with content, tools and training.
• Data-driven with KPI measurement and continuous improvement.
• Strong cross-functional influence across Product, Sales and Marketing.

Responsibilities

• Own product positioning and messaging for creators and backers.
• Develop go-to-market strategy for launches driving awareness and adoption.
• Design and standardize launch and promotion packages for Outreach and Marketing.
• Build and manage sales enablement materials, talk tracks, and training.
• Lead demand generation programs including webinars and referral programs.
• Standardize marketing processes, tools, and briefs to improve efficiency.
• Define and track metrics for product adoption and enablement success.

Skills

Product marketing leadership

Strategic positioning & messaging

Sales enablement & materials

Data‑driven performance

Cross‑functional collaboration

Tools

CRM

Marketing automation

MarTech stack

Job description

Kickstarter is the leading crowdfunding platform for creative projects across film, games, music, art, design, and technology. Since our founding in 2009, our mission to help bring creative projects to life has been powered by the people behind the work.

Together, we’ve helped creators around the world launch creative projects that have generated billions of dollars in pledges. That same commitment extends inward. Rooted in shared values, Kickstarter invests in the growth and success of our team, treating employees as whole people and empowering them with the autonomy and space to participate in decisions that shape their work and our company.

As Director, Growth & Product Marketing, you’ll own how we position and launch our product, how we equip our Outreach team, and how we turn one-off campaign work into repeatable programs. You’ll be the founding leader of this function at Kickstarter, building product marketing and go-to-market systems from the ground up to support our global marketplace.

Your mandate is to build the systems that make growth scale: sharp positioning, a tiered portfolio of launch and promotion offerings, and the enablement resources that help our Outreach team sell and deliver consistently. You’ll partner closely with Product, Outreach, and the Lifecycle Marketing teams.

This is a high-impact role where you’ll set the foundation for our marketing and sales model, bringing creativity, analytical rigor, and leadership to the table.

The salary range for this role in the United States is $225,000 - $239,000.

In This Role, You Will:

• Own product positioning and messaging, translating product capability into clear, compelling value propositions for creators and backers.

• Develop and run go-to-market strategy for product and feature launches, driving awareness and adoption on both sides of the marketplace.

• Design, standardize, and own our launch and promotion packages: tiered offerings with fixed deliverables that Outreach can sell and marketing can fulfill without custom work.

• Build and manage sales enablement for the Outreach team: pitch materials, talk tracks, competitive positioning, and training that improve win rates and consistency.

• Lead demand generation programs that feed the Outreach pipeline, including webinars, open calls, and referral programs.

• Standardize marketing processes, tools, and briefs to improve efficiency across the team.

• Define and track performance metrics for product adoption, enablement effectiveness, and launch package delivery, and use them to improve.

About You:

• You are a proven product marketing leader who thrives in fast-paced, evolving environments and has built scalable programs from scratch.

• You are skilled at translating product capability into audience-facing narrative and positioning.

• You’re experienced in sales enablement: you’ve equipped a sales team with the content, tools, and training that measurably improved their performance.

• You are data-driven, with the ability to measure success through KPIs and drive continuous improvement.

• You are an exceptional cross-functional operator with demonstrated ability to influence across Product, Sales, and Marketing teams.

• You’re experienced with CRM strategy, marketing automation, and the modern marketing tech stack.

You can read more about our benefits and working at Kickstarter at our Jobs page: https://jobs.kickstarter.com/

Our Fully Virtual Team

We’re currently able to support employees based in the following US locations: CA, CO, CT, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, and WA. We're also able to support employees in the United Kingdom. If you live in—or are willing to move to—any of these locations, we look forward to your application! If there is a required or preferred location for an open role, it will be listed in the job description.

Kickstarter is an equal opportunity employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity, and we are committed to an inclusive work environment.

Reminder to applicants: Authentic communications from Kickstarter will always originate from official Kickstarter email domains (@kickstarter.com). Exercise caution and verify the legitimacy of anyone who claims to be representing Kickstarter on other platforms.

Please reach out to Kickstarter’s Help Center to report potentially fraudulent contact here: https://help.kickstarter.com/hc/en-us/requests/new