Director, Growth Marketing – Pediatric Health & Acquisition

Children's National Medical Center; Silver Spring (MD); On-site; USD 151,000 - 252,000; Full time

Benefits offered by this job

Health coverage

Paid time off

Retirement plan

Life insurance

Job summary

Children’s National Medical Center in Silver Spring, MD, is seeking a Director of Growth Marketing to lead strategy, prioritization, and investment across clinical services and markets. You will align initiatives with enterprise goals, partner with clinical leaders, and drive patient acquisition and referral growth through integrated campaigns.

The role demands senior leadership, strong analytics, and a track record of delivering measurable results in healthcare marketing.

Qualifications

• Bachelor’s degree in Marketing, communications, business, healthcare administration or related field.
• Master’s degree in Marketing, business, healthcare administration or related field (preferred).
• 12 years progressive experience in growth marketing, service line marketing, consumer marketing or healthcare marketing.
• 7 years leading teams and managing cross-functional portfolios and integrated growth programs.

Responsibilities

• Lead growth marketing planning for clinical services, geographic markets and priorities.
• Partner with clinical, operational and physician leaders to define acquisition, referral, awareness and preference goals.
• Develop portfolio strategies, business cases and roadmaps with audiences, value propositions and investments.
• Establish KPIs for portfolio and monitor campaign performance; translate results into recommendations.

Skills

Growth marketing

Cross-functional leadership

Campaign planning

Audience strategy

Marketing analytics

Brand positioning

Clinical collaboration

Education

Bachelor’s degree in Marketing

Master’s degree (preferred)

Job description

Children’s National Medical Center in Silver Spring, MD, is seeking a Director of Growth Marketing to lead strategy, prioritization, and investment across clinical services and markets. You will align initiatives with enterprise goals, partner with clinical leaders, and drive patient acquisition and referral growth through integrated campaigns.

The role demands senior leadership, strong analytics, and a track record of delivering measurable results in healthcare marketing.