Director, Growth Marketing

Vesync Co.; Tustin (CA); On-site; USD 171,000 - 209,000; Full time

Benefits offered by this job

Health coverage for family

401K with matching

PTO + holidays

Life Insurance

EAP

Fully stocked kitchen

Job summary

VeSync is seeking a strategic Growth Leader to build and own the acquisition engine for a new wellness tech ecosystem. This on-site role is in Tustin, CA, guiding channel mix, CAC/payback, and lifecycle programs. You will lead the growth team and collaborate across product marketing, brand, ecommerce, CX, and finance.

You bring 8+ years in growth/DTC, with hands-on leadership of teams and agencies, and a proven ability to start programs from zero with a lifetime-value mindset.

Qualifications

• 8+ years in growth or performance marketing for consumer brands (DTC).
• Experience leading teams and agency partners.
• Built acquisition programs from zero with a focus on lifetime value.
• Strong cross-functional collaboration with product marketing, brand, ecommerce, CX, and finance.

Responsibilities

• Own Acquisition Roadmap: set channel mix and testing cadence.
• Manage CAC and payback; decide spend, placement, timing.
• Build operating model for media buying and test/learn cadence.
• Lead growth team from Creative Strategist upward.
• Own lifecycle and retention programs, onboarding and engagement.
• Direct measurement stack and site as a growth surface.

Skills

Growth leadership

Lifetime value thinking

Cross-functional collaboration

Strategic and detail-oriented

Martech/Measurement fluency

Agency/partners management

Data-driven decision making

Education

Bachelor's degree

Tools

CAPI

Tag management

CDP

Job description

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work – they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our other brands: levoit.com | cosori.com | etekcity.com

The Company

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work – they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our other brands: levoit.com | cosori.com | etekcity.com

The Opportunity

A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Director of Growth Marketing owns how we acquire members and how we keep them.

Your job is to build the growth engine and the team behind it. You'll set the channel mix and the testing plan, carry the acquisition number and the economics under it, own the site as a growth surface, and build the lifecycle program that makes the membership work. We are pre-launch, and the brand, the positioning, and the claims we can make are all still being built. You'll start from a business case and a target rather than from an account with history. It's a leadership role, and it's a building role.

Responsibilities

Growth Strategy & Acquisition

• Own the Acquisition Roadmap: Set the channel mix, the testing plan, and the sequence. Meta first, expanding across channels as we learn what works and where the audience actually is.
• Own CAC and Payback: Carry the acquisition number and the economics under it. Decide what we spend, where it goes, when to push, and when to stop.
• Build the Operating Model: Decide where media buying sits, agency or in house, and change it when the stage changes. Build the test and learn cadence that makes those decisions repeatable.

Team & Creative

• Build the Team: Lead and grow the growth function, starting with the Creative Strategist and extending into lifecycle and media as the business supports it.
• Hold the Creative Pipeline to Performance: Creative diversity is now the primary lever on the platforms. Set what gets tested, how tests are structured, and what the results mean for what gets made next.
• Own Lifecycle and Retention: Build the onboarding, engagement, and renewal program that makes a membership business work, and bring in the specialist hire when the volume justifies it.

Site, Measurement & Economics

• Own the Site as a Growth Surface: Own conversion, the offer, and the roadmap for what the site needs to do. Execution runs through a shared web resource, so clear specification and influence matter more than direct control.
• Direct the Measurement Stack: The infrastructure will be in place, including CAPI, tag management, and the CDP. Your job is to define what it has to answer and to turn what it says into decisions.
• Work the Economics: Model the relationship between CAC, payback, and lifetime value. Early cohort work is directional and shared with leadership until a dedicated analytics function is in place.

Qualifications

We are seeking a growth leader who has built an acquisition engine from zero and thinks in lifetime value rather than first-order return.

• Education: Bachelor's degree required.
• Experience: 8+ years in growth or performance marketing for consumer (B2C) brands, with hands‑on direct‑to‑consumer (DTC) experience and time spent leading teams and agency partners.
• Built, Not Only Scaled: Has started an acquisition program rather than inherited one. Has set a first CAC target without historical data to anchor it, and been right enough to keep going.
• Thinks in Lifetime Value: Comfortable with CAC to LTV modeling, cohort behavior, and payback windows. Subscription, membership, replenishment, or any consumer business with real retention economics all count. An instinct for how value gets priced and packaged is a plus. What doesn't work here is optimizing to first-order ROAS.
• Strategic and in the Details: Not the person in Ads Manager every day, but close enough to the platform to spec a test, read the result, and know when an agency is wrong.
• Technically Fluent: Comfortable directing a martech and measurement stack without needing to implement it. Knows what to ask of it, and what to do with what comes back.
• Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Makes progress on partial information and changes direction when decisions land.
• Cross-Functional Collaboration: Partners closely with product marketing, brand and creative, product, ecommerce, CX, and finance.

Location

This is an on-site, office-based role in Tustin, CA.

Salary

Starting at 190K

Perks and Benefits

• 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen