Performance Creative Manager

Lever, Inc.; Tustin (CA); On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

100% covered Medical/Dental/Vision ins

401K with employer match

Generous PTO

Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen

Job summary

VeSync, a health & wellness brand portfolio, is seeking a Creative Strategist in Tustin, CA. You will own the concept pipeline, crafting distinct hooks and angles at scale for paid channels, and you’ll build the briefs and the system that feeds weekly cadences before the first dollar is spent.

This hands-on role requires 4+ years in performance creative, fluency with Meta platforms, and a knack for working across media buying, creator partnerships, and brand teams.

Qualifications

• Education: Bachelor's degree required.
• Experience: 4+ years in performance creative, direct response, or paid social for consumer brands with hands-on DTC experience.
• Platform Fluency: Deep working knowledge of how creative performs on Meta and across channels.
• Angles, Not Variations: Can show concepts you personally wrote, briefs, and results.
• Comfortable with Ambiguity: Can build while brand positioning is unsettled.
• Claims & Regulatory Fluency: Experience in health/wellness or regulated space.
• Analytical: Reads creative performance and iterates.
• Cross-Functional Collaboration: Partners with media buying, creator partnerships, brand & creative, product.
• Nice to Have: Light production ability; on-camera a bonus.

Responsibilities

• Own the Concept Pipeline: generate distinct concepts and hooks at volume.
• Write the Briefs: include insights, format, shot list, testing variables.
• Build the System: create briefs templates, taxonomy, intake process.
• Keep the Pipeline Fed: coordinate with graphics, video, and creators.
• Brief the Creators: align with Creator Partnerships and coverage of usage rights.
• Work Inside the Claims Line: ensure hooks survive regulatory review.
• Read the Numbers: track hook rate, CTR, CVR, CPA; iterate.
• Stay Ahead of Fatigue: refresh concepts before fatigue sets in.
• Make Assets Work Twice: reuse assets across lifecycle and channels.

Skills

4+ years in performance creative

Platform fluency (Meta)

Angles, not variations

Comfortable with ambiguity

Analytical

Cross-functional collaboration

Nice to have: lightweight production

Education

Bachelor's degree

Job description

The Company

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention — just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot — we also need driven and talented people to join our team.

That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work — they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our other brands: levoit.com | cosori.com | etekcity.com

The Opportunity

A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Creative Strategist owns the concepts behind the advertising that brings people to it.

Your job is to build the pipeline: the angles, the hooks, and the concepts that fill our paid channels, and the system that keeps producing them week after week. The platforms now match ads to people on the creative itself rather than on who we target, so the work is genuinely different concepts at volume, not variations of the same one. We are pre-launch, and the brand, the positioning, and the claims we can make are all still being built. You'll start from a CAC target, a hypothesis, and a testing roadmap rather than from an account with history. It's a hands-on role.

Key Responsibilities

Concept & Pipeline

• Own the Concept Pipeline: Generate genuinely distinct concepts, hooks, and angles at the volume and variety the platforms reward. Near-identical ads get treated as one, so diversity is the job, not output alone.
• Write the Briefs: Customer insight, hook, format, shot list, testing variable, and the hypothesis behind each one. Enough direction that production isn't guessing.
• Build the System: Brief templates, concept taxonomy, naming and tagging conventions, and the intake process that keeps a weekly cadence moving. Most of this gets built before the first dollar is spent.

Production & Partners

• Keep the Pipeline Fed: Work with internal graphics and video, agency partners, and creators to get concepts made. Sequence production so the calendar stays ahead of fatigue.
• Brief the Creators: Partner with Creator Partnerships on angles and creator briefs, and confirm paid usage rights are covered before the work gets made.
• Work Inside the Claims Line: Claim-bearing creative goes through medical, regulatory, and legal review. Build a library of approved hooks and language so the pipeline keeps moving rather than queuing.

Testing & Reuse

• Read the Numbers: Hook rate, hold rate, CTR, CVR, CPA. Find the winners, diagnose the losers, kill fast, and iterate on what works.
• Stay Ahead of Fatigue: Concepts decay quickly. Keep the refresh cadence ahead of the decline rather than reacting to it.
• Make Assets Work Twice: Carry winning hooks and assets into lifecycle, email, on-site, and organic social. You supply the raw material, those owners decide what fits their channel.

Qualifications

We are seeking a performance-minded creative who can build a concept pipeline from nothing and is comfortable being measured on what it produces.

• Education: Bachelor's degree required.
• Experience: 4+ years in performance creative, direct response, or paid social for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. Titles vary in this space. What matters is that you have run the loop: research, hypothesis, brief, production, test, iterate.
• Platform Fluency: Deep working knowledge of how creative performs on Meta and why. This starts on Meta and expands across channels, so full-channel experience is a plus.
• Angles, Not Variations: Can show concepts you personally wrote, the brief behind each, and what the numbers did. Knows the difference between a new angle and a new edit.
• Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Starts from a CAC target and a hypothesis rather than waiting for an account with history.
• Claims & Regulatory Fluency: Experience in health, wellness, medical device, supplements, or a similarly regulated space. Knows how to write a strong hook that survives review.
• Analytical: Reads creative performance honestly and uses it to decide what gets made next. Comfortable killing their own ideas.
• Cross-Functional Collaboration: Partners closely with media buying, creator partnerships, brand and creative, product, and lifecycle.
• Nice to Have: Light production ability. Low or mid-fidelity mockups, simple graphics, or rough cuts that get a concept tested faster. Comfort on camera for native short-form is a bonus. This is not the job, it is speed.

Location: Tustin, CA
Starting Salary: 150K

Perks and Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen