Director, Growth Creative

Alinea Invest; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Equity

Unlimited PTO

Health insurance

Hybrid NYC office

Job summary

Alinea Invest is seeking a Director, Growth Creative to build and lead the creative engine behind our growth. You’ll own creative strategy across paid acquisition and work with Growth to scale concepts across Meta, TikTok, and emerging channels.

You’ll lead an in-house team, develop a high-velocity creative machine, and balance brand with performance while using data to improve CAC, ROAS, and engagement. The role blends leadership with hands-on creation in a fast-paced fintech startup.

Qualifications

• 5+ years of experience in creative, brand, advertising, or growth creative.
• Led in-house creative teams at a fast-growing consumer startup.
• Experience producing creative across Meta, TikTok, YouTube, influencers, organic social.
• Strong analytical skills with data-driven decisions.
• Ability to build rapid creative experimentation systems.
• Excellent taste with hands-on execution.
• Able to navigate between high-level direction and hands-on work.
• Passion for internet culture and emerging formats.
• Ability to recruit and develop top creative talent.
• Thrives in a fast-moving environment and builds from scratch.
• Interest in AI-native workflows.

Responsibilities

• Own Alinea’s creative vision across brand, paid acquisition, social, product launches, partnerships, influencers, and other touchpoints.
• Build and lead an exceptional in-house creative team across design, copy, video, production, and editing.
• Develop a creative engine capable of high-volume, differentiated, high-quality creative weekly.
• Partner with Growth to improve CAC, ROAS, CTR, and creative longevity.
• Use performance data to test, learn, and iterate creative concepts.
• Push for native, culturally-relevant advertising across platforms and formats.
• Establish and evolve Alinea's recognizable brand identity.
• Lead creative strategy for major product launches and campaigns.
• Identify emerging formats, creators, and AI tools to gain an edge.
• Build fast, scalable processes for rapid creative output without sacrificing quality.
• Translate company priorities into breakthrough creative with the founders.

Skills

Creative leadership

In-house teams

Brand & performance

Meta/TikTok/YouTube

Data-driven decisions

AI-native workflows

Rapid experimentation

Job description

Director, Growth Creative

Location: New York City

Type: Full-time

Company: Alinea Invest

About Alinea

Alinea is an AI-powered investing platform built for first time investors. We combine automated investing, personalized portfolios, stocks, crypto, and AI-powered guidance to help people go from “I don’t know where to start” to confidently building their financial future. Our AI investing companion, Allie, is designed to make investing more personalized, actionable, and intuitive.

Today, Alinea has 3.5M+ downloads and raised over $40M, including equity and cohort financing, from investors like Play Ventures and Y Combinator, and have been featured in Forbes, The New York Times, and Fortune.

The Role

Alinea is looking for a Director, Growth Creative to build and lead the creative engine behind our next stage of growth. You’ll own creative strategy and execution across paid acquisition, working closely with Growth to develop, test, and scale high-performing concepts across Meta, TikTok, and emerging channels.

This role combines creative leadership with performance marketing. You’ll lead an in-house team while staying deeply involved in the work—developing concepts and hooks, directing production, analyzing performance, identifying winning patterns, and rapidly iterating. Your goal is simple: build a world-class creative machine that allows Alinea to scale acquisition efficiently.

We’re looking for someone who believes creativity and data are inseparable: someone with exceptional creative instincts who is equally comfortable looking at CAC, ROAS, CTR, CVR, hook rates, and creative fatigue to determine what the team should make next.

You’ll thrive here if you love leading in-house teams while driving creativity and innovation in the fast-paced environment of a growing startup.

What You’ll Do

• Own Alinea’s creative vision across brand, paid acquisition, social, product launches, partnerships, influencers, and other customer touchpoints.
• Build and lead an exceptional in-house creative team across design, copywriting, video, production, and editing.
• Develop a creative engine capable of producing a high volume of differentiated, high-quality creative every week.
• Partner closely with Growth to develop concepts designed to improve CAC, conversion, ROAS, and creative longevity.
• Use performance data to understand what resonates, develop hypotheses, and continuously test, learn, and iterate.
• Push the team beyond traditional fintech advertising and develop creative that feels native to culture and the platforms where our customers spend their time.
• Establish Alinea's brand identity and ensure it remains recognizable and consistent while continuously evolving.
• Lead creative strategy for major product launches, campaigns, and new initiatives.
• Identify emerging creative formats, cultural trends, creators, and technologies—including AI that can give Alinea an edge.
• Build processes that allow the creative organization to move extremely quickly without sacrificing quality.
• Work directly with the founders and Growth team to translate company priorities into breakthrough creative.

What We’re Looking For

You have 5+ years of experience in creative, brand, advertising, or growth creative, with experience leading creative teams and a portfolio demonstrating exceptional work.

More importantly, you:

• Have built or led in-house creative teams, ideally at a fast-growing consumer startup.
• Understand both brand and performance marketing and don't believe the two need to be at odds.
• Have experience producing creative across Meta, TikTok, YouTube, influencers, organic social, and other digital channels.
• Understand the key differences between platforms and know how to create ads that are tailored to each platform’s audience, format, and creative conventions.
• Are highly analytical and comfortable using performance data to inform creative decisions.
• Know how to build systems for rapid creative experimentation and iteration.
• Have exceptional taste but aren't precious about ideas—the best creative is the creative that works.
• Can move between high-level creative direction and hands-on execution.
• Are deeply interested in internet culture, consumer behavior, storytelling, and emerging creative formats.
• Know how to recruit, motivate, and develop exceptional creative talent.
• Thrive in an environment where priorities move quickly and you're expected to build rather than inherit.
• Are excited about experimenting with AI-native creative workflows and tools.

What Success Looks Like

Within your first year, you will have built a world-class internal creative function that materially increases Alinea's creative output and quality, establishes a distinctive and recognizable brand, and consistently produces creative that drives growth.

You'll help make Alinea one of the most culturally relevant and recognizable consumer finance brands of its generation.

Benefits

• Competitive salary and equity package
• Unlimited PTO + paid company holidays
• Medical, dental, and vision coverage
• NYC office, hybrid schedule (4 days/week in office)