Director, Global Social Digital Strategy, Estee Lauder

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 117,000 - 203,000; Full time

Job summary

An established industry player seeks a Director of Global Social & Digital Strategy to elevate its brand's global presence. This exciting role involves developing innovative social and digital strategies, leading content creation, and collaborating with cross-functional teams. The ideal candidate will possess a deep understanding of the digital landscape, excellent storytelling skills, and strong leadership abilities. Join a dynamic team where your creative insights will shape the future of luxury beauty brands across various social platforms. If you're passionate about beauty and digital strategy, this opportunity is perfect for you!

Benefits

Health Insurance

Wellness Programs

Life Insurance

Retirement Savings Plans

Paid Leave Programs

Education Programs

Paid Holidays

Vacation Time

Qualifications

• 8+ years of experience with 5 years specifically in social/digital.
• Strong ability to interpret global brand strategies into social storytelling.

Responsibilities

• Develop innovative social/digital strategies to elevate brand presence.
• Analyze digital campaign performance and optimize for maximum ROI.

Skills

Social Digital Storytelling

Content Development

Project Management

Excellent Communication

Data Analysis

Leadership Skills

Cultural Relevancy

Fast-paced Environment Adaptability

Education

College Degree

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

The Director of Global Social & Digital Strategy, Estee Lauder will be responsible for developing and enabling innovative social and digital strategies to elevate our brand's global presence, driving brand resonance, love & overall growth on key social platforms and beyond. This role requires a deep understanding of the digital landscape, proven social storytelling skills and content development, excellent written communication, strong leadership & project management expertise. The ideal candidate is a thinker, do-er and natural creative leader—bringing innovative thought leadership to the table with a strong, proven ability to execute with excellence. Partners closely with cross-functional teams (e.g. Creative, Marketing, PR), and supports strategic conversations with regions and local markets. Understands how to lead with influencer and has experience in working within matrix ownership landscape, typical of a large organization.

KEY ROLES AND RESPONSIBILITIES:

• Social Digital Storytelling & Content Strategy: Spearhead the development of Social/Digital Big Ideas through deep understanding of key business priorities and the social/digital content landscape (including content formats, social conversations and key talent). Lead the development of thumb-stopping social-first content through strong briefing and close collaboration with creative & social channel managers. Work closely with PR to identify and nourish relationships with key talent.
• Social Digital Strategy Development: Develop strategic social digital strategies, inclusive of content and key social/digital activations. Leverage key insights, reporting & channel best practices. Partner closely with Global Social Channel Managers to create comprehensive strategic framework and activation guidance. Enable regional execution of these strategies through clear communication, resource development and ongoing conversations.
• Social/Digital Planning: With Executive Director, be across key marketing conversations, commercial planning & key moment development. Demonstrate an in-depth understanding of all programs and support key conversations between marketing & the social team. Support development of fiscal year global activation and channel planning.
• Global/Regional Collaboration: Work closely with regional/local teams, across mature and emerging markets, to enable key social/digital strategies aligned to global messaging and priorities.
• Data Analysis and Implementation Reporting: Gather and analyze digital campaign performance, providing regular reports on key metrics both internal and on competitors. Utilize data insights to optimize campaigns and ensure maximum ROI.

Qualifications

CORE COMPETENCIES:

• Deep understanding of and fluency in social/digital content development
• Deep understanding of all social platforms and key best practices
• Natural creative leader acting as a catalyst to unlock new social/digital content, activation & ways of working.
• Strong ability to interpret and translate global brand strategies and equity – as well as beauty and lifestyle trends – into social storytelling & content development.
• Demonstrated ability to work successfully with creative, production & agency partners in the development of social/digital content.
• Excellent writing & verbal communication skills, including strong brief development.
• Demonstrated Project Management expertise, with an ability to manage multiple stakeholders, both internally & externally.
• Ability to interface with senior leaders in the organization
• Pop-culture obsessed—speaking in the language of cultural relevancy.
• Ability to thrive in fast-paced environment.
• Strong quantitative skills

QUALIFICATIONS:

• College Degree Required.
• 8+ years experience with 5 years specifically in social/digital
• Active daily life in social/digital
• Branding/beauty/fashion/entertainment experience a must, agency experience a plus
• Demonstrated content development skills
• Leadership communication/presentations skills

Pay Range:

The anticipated base salary range for this position is $117,000.00 to $202,100.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,

The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.