Executive Director, Global Marketing, Skincare, Estee Lauder Brand

Lensa; New York (NY); On-site; USD 150,000 - 250,000; Full time

Job summary

A leading beauty company seeks an Executive Director to drive the global marketing strategy for the Advanced Night Repair line. This role involves leading product innovation, consumer insights, and integrated marketing to enhance brand growth and engage consumers in a competitive market.

Qualifications

• 10+ years in global marketing, preferably within prestige skincare.
• Proven track record of product innovation.
• Expertise in digital and omnichannel engagement.

Responsibilities

• Drive the strategic vision for Advanced Night Repair.
• Lead product development from ideation to launch.
• Collaborate with cross-functional teams for marketing success.

Skills

Strategic Thinking

Digital Marketing

Consumer Engagement

Leadership

Analytical Skills

Job description

Lensa partners with DirectEmployers to promote this job for The Estee Lauder Companies.

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

About The Brand

Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Mrs. Estée Lauder, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances — all infused with a deep understanding of women’s needs and desires. Today Estée Lauder engages with women in over 150 countries around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.

Role Summary

Reporting to the VP, Global Marketing, the Executive Director will drive the strategic vision and execution of Estée Lauder’s Advanced Night Repair business. This position will oversee product innovation, end-to-end consumer storytelling, and 360-degree marketing strategies to fuel brand growth and consumer engagement worldwide. The role requires close collaboration with cross-functional partners (Product Development, Package Development, Finance, Channel teams, Creative), as well as regional and affiliate teams, to ensure brand consistency and market success.

Key Responsibilities

Innovation Strategy & Product Development

• Lead the product development journey from ideation to launch, ensuring alignment with brand vision and global skincare trends.
• Develop and execute a robust 3-year innovation pipeline and 18-month launch calendar, balancing new product introductions with commercial innovation initiatives.
• Identify breakthrough claims, ingredients, and consumer-centric campaigns that elevate Estée Lauder’s skincare leadership.
• Collaborate with Product Development, R&D and packaging teams to drive formulation innovation and sustainability initiatives.
• Track post-launch performance to optimize future strategies.
  
  

Consumer & Market Insights

• Leverage data from consumer research, social listening, CRM, and industry trends to inform brand strategies and innovation.
• Conduct competitive analysis and track market shifts to identify white-space opportunities and new business potential.
• Partner with the Global Pricing Group to analyze pricing strategies and ensure competitiveness across regions.
• Drive consumer-first storytelling by integrating insights into product messaging and marketing activations.
  
  

Integrated Marketing & Brand Strategy

• Own the global consumer experience for Advanced Night Repair, creating compelling and authentic brand narratives across all channels.
• Develop 360-degree marketing campaigns with a digital-first, mobile-centric approach.
• Lead creative briefing processes to inspire high-impact brand assets and visual identity.
• Partner with cross-functional teams to ensure marketing strategies are seamlessly executed in all touchpoints.
  
  

Regional & Commercial Partnership

• Serve as the key liaison between global marketing and regional teams to ensure brand and commercial alignment.
• Gather and integrate regional feedback into global innovation and marketing strategies.
• Support regional markets with tailored marketing toolkits and assets to drive local execution excellence.
• Monitor launch success and apply learnings to future product strategies.
  
  

Financial & Business Management

• Drive profitable brand growth by optimizing new product launch (NPL) investments and cost of goods (COGs).
• Lead portfolio management, SKU productivity, and rationalization efforts in collaboration with Finance and Business Ventures.
• Champion corporate processes and tools to ensure smooth execution of brand initiatives.
  
  

Leadership & Team Development

• Mentor and develop a high-performing team, fostering a culture of innovation, collaboration, and excellence.
• Inspire teams with a consumer-obsessed and results-driven approach.
• Drive cross-functional alignment and best practices across global and regional teams.
  
  

Qualifications

• 10+ years of experience in global marketing, preferably within prestige skincare.
• Proven track record of driving innovation and launching successful skincare products in global markets.
• Strong strategic thinking and analytical skills with the ability to translate insights into action.
• Expertise in digital marketing, social media, and omnichannel consumer engagement.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Proven track record of managing and developing a strong team
• Passion for skincare, beauty trends, and consumer behavior.
  
  

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [e-mail].

If you have questions about this posting, please contact [e-mail]