Senior Manager, AI-Driven Consumer Data Research

Coca-Cola; Georgia; On-site; USD 180,000 - 240,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Manager, Technical Consumer Data Research to shape consumer-driven insights for Global Nutrition. You will lead cutting-edge research, apply AI-enabled analytics, and partner across R&D, Marketing, and Human Insights to drive rapid, consumer-centric innovation globally.

Join a team that translates data into breakthrough beverage solutions, guiding long-term category strategies and advancing digital capabilities in a fast-paced, global environment.

Qualifications

• Bachelor's or Master's degree in Food Science, Sensory Science, Behavioral Science, Engineering, Data Science, or a related field.
• 10+ years of relevant experience within FMCG or Beverage industry with proven sensory and consumer research expertise.
• Strong analytical skills with proficiency in statistical techniques and advanced data analytics using JMP, SPSS, R, Python, SQL, Power BI.
• Experience applying AI and machine learning (NLP, predictive modeling, image recognition, generative AI) to insights.
• Deep understanding of consumer-centric innovation frameworks and sensory evaluation principles.

Responsibilities

• Lead technical consumer data research initiatives for Global Nutrition, translating strategic questions into actionable sensory and consumer programs.
• Apply advanced analytics, AI, and modeling to synthesize data into actionable insights and risk-based recommendations.
• Drive integration of consumer voice into the innovation pipeline, influencing product, packaging, and equipment decisions.
• Design and execute large-scale quantitative and qualitative studies and translate findings into strategy.
• Collaborate with Marketing, R&D, and Human Insights to embed a consumer-centric mindset across teams.
• Lead and mentor teams, promote agile practices, and scale AI-enabled tools across TCDR.

Skills

Sensory research

Data analytics

AI/ML techniques

Statistical modeling

Stakeholder influence

Education

Bachelor's or Master's in Food Science or related

Tools

JMP

SPSS

R

Python

SQL

Power BI

Job description

The Coca-Cola Company is seeking a Senior Manager, Technical Consumer Data Research to shape consumer-driven insights for Global Nutrition. You will lead cutting-edge research, apply AI-enabled analytics, and partner across R&D, Marketing, and Human Insights to drive rapid, consumer-centric innovation globally.

Join a team that translates data into breakthrough beverage solutions, guiding long-term category strategies and advancing digital capabilities in a fast-paced, global environment.