Director, Global Intelligence: Measurement & Analytics Architect

Coca-Cola HBC

Atlanta (GA)

On-site

USD 169,000 - 200,000

Full time

5 days ago

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Job summary

The Coca-Cola Company in Atlanta seeks a Director, Global Intelligence Measurement Models & Analytics Frameworks to lead digitally enabled, scalable measurement systems and advanced analytics across the purchase-to-consumption path.

You will partner with Marketing Human Insights, Marketing Performance, Categories, Commercial, RGM and external partners to deliver actionable intelligence that informs strategy and drives operational excellence.

Qualifications

Measurement and Analytics Expertise: Deep understanding of consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle.
AI Enabled Advanced Analytics: Expertise in developing statistical, econometric, and machine learning models to drive actionable insights.
Strategic Vision: Ability to apply new technologies to operationalize briefs and create future-ready measurement systems.
Cross-Functional Collaboration: Proven ability to articulate cross-functional objectives to senior management and develop diverse network partnerships.
Innovation and Transformation: Track record of driving adoption of cutting-edge solutions and services across a global organization.

Responsibilities

Design and implement digitally enabled, industry-leading measurement systems that integrate consumption and purchase data for consistent comparability and holistic diagnostics.
Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models to drive powerful insights across the purchase-to-consumption pathway.
Ensure the accuracy, reliability, and scalability of models through rigorous testing and validation.
Collaborate with cross-functional teams of data, research, analytics, and human insights experts to drive a transformation agenda for connected consumer and shopper marketing data.
Integrate AI and machine learning into traditional research methodologies to automate processes and enhance capacity for learning and foresight.
Promote the adoption of cutting-edge, technology-enabled solutions across the organization to enhance data fluency and user satisfaction.
Identify, establish, and manage partnerships with leading digital research agencies and data providers to foster innovative approaches to consumer and shopper insights.
Work closely with the Global Consumption & Purchase Protocols Intelligence team to design, curate, and test technology-enabled consumption and purchase protocols.
Collaborate with cross-functional teams to align measurement systems and analytics frameworks with organizational goals.
Promote transparent discussions to continuously improve the efficiency and effectiveness of marketing data across categories, brands, and commercial functions.
Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.