Director, Global Intelligence Measurement Models & Analytic Frameworks

Coca-Cola HBC; Atlanta (GA); On-site; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a Director, Global Intelligence Measurement Models & Analytics Frameworks to lead digitally enabled, scalable measurement systems and advanced analytics across the purchase-to-consumption path.

You will partner with Marketing Human Insights, Marketing Performance, Categories, Commercial, RGM and external partners to deliver actionable intelligence that informs strategy and drives operational excellence.

Qualifications

• Measurement and Analytics Expertise: Deep understanding of consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle.
• AI Enabled Advanced Analytics: Expertise in developing statistical, econometric, and machine learning models to drive actionable insights.
• Strategic Vision: Ability to apply new technologies to operationalize briefs and create future-ready measurement systems.
• Cross-Functional Collaboration: Proven ability to articulate cross-functional objectives to senior management and develop diverse network partnerships.
• Innovation and Transformation: Track record of driving adoption of cutting-edge solutions and services across a global organization.

Responsibilities

• Design and implement digitally enabled, industry-leading measurement systems that integrate consumption and purchase data for consistent comparability and holistic diagnostics.
• Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models to drive powerful insights across the purchase-to-consumption pathway.
• Ensure the accuracy, reliability, and scalability of models through rigorous testing and validation.
• Collaborate with cross-functional teams of data, research, analytics, and human insights experts to drive a transformation agenda for connected consumer and shopper marketing data.
• Integrate AI and machine learning into traditional research methodologies to automate processes and enhance capacity for learning and foresight.
• Promote the adoption of cutting-edge, technology-enabled solutions across the organization to enhance data fluency and user satisfaction.
• Identify, establish, and manage partnerships with leading digital research agencies and data providers to foster innovative approaches to consumer and shopper insights.
• Work closely with the Global Consumption & Purchase Protocols Intelligence team to design, curate, and test technology-enabled consumption and purchase protocols.
• Collaborate with cross-functional teams to align measurement systems and analytics frameworks with organizational goals.
• Promote transparent discussions to continuously improve the efficiency and effectiveness of marketing data across categories, brands, and commercial functions.
• Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.

Skills

Measurement & analytics

AI enabled analytics

Strategic vision

Cross-functional collaboration

Innovation & transformation

Education

Bachelor's degree

MBA or Master’s in Data Science/Statistics/Economics/CS

Job description

About The Coca-Cola Company

The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions.

This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Intelligence Measurement Models & Analytics Frameworks, you will lead the design and implementation of digitally enabled, scalable measurement systems and advanced analytics frameworks. These systems will integrate consumption and purchase data to deliver holistic, modernized diagnostics and insights that drive consistent comparability and operational excellence across the Coca-Cola system. You will partner closely with domain leads in Marketing Human Insights, Marketing Performance, Categories, Commercial, RGM and other network cross-functional partners in Global and OU Marketing and Commercial Teams and external partners to develop innovative, technology-driven approaches to consumer and shopper insights, ensuring the delivery of actionable intelligence that supports business objectives.

Key Responsibilities

Measurement Models and Analytics Frameworks Development

• Design and implement digitally enabled, industry-leading measurement systems that integrate consumption and purchase data for consistent comparability and holistic diagnostics.
• Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models to drive powerful insights across the purchase-to-consumption pathway.
• Ensure the accuracy, reliability, and scalability of models through rigorous testing and validation.

Technology and Advanced Analytics Leadership

• Collaborate with cross-functional teams of data, research, analytics, and human insights experts to drive a transformation agenda for connected consumer and shopper marketing data.
• Integrate AI and machine learning into traditional research methodologies to automate processes and enhance capacity for learning and foresight.
• Promote the adoption of cutting-edge, technology-enabled solutions across the organization to enhance data fluency and user satisfaction.

Partnerships and Collaboration

• Identify, establish, and manage partnerships with leading digital research agencies and data providers to foster innovative approaches to consumer and shopper insights.
• Work closely with the Global Consumption & Purchase Protocols Intelligence team to design, curate, and test technology-enabled consumption and purchase protocols.
• Collaborate with cross-functional teams to align measurement systems and analytics frameworks with organizational goals.

Operational Excellence and Continuous Improvement

• Promote transparent discussions to continuously improve the efficiency and effectiveness of marketing data across categories, brands, and commercial functions.
• Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.

Qualifications & Requirements

Functional Skills

• Measurement and Analytics Expertise: Deep understanding of consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle.
• AI Enabled Advanced Analytics: Expertise in developing statistical, econometric, and machine learning models to drive actionable insights.
• Strategic Vision: Ability to apply new technologies to operationalize briefs and create future-ready measurement systems.
• Cross-Functional Collaboration: Proven ability to articulate cross-functional objectives to senior management and develop diverse network partnerships.
• Innovation and Transformation: Track record of driving adoption of cutting-edge solutions and services across a global organization.

Experience

• Minimum of 8 years of experience in consumer and shopper research, with at least 5 years in technology and digital agencies.
• Agency experience in consumer and shopper tracking management and data analytics, including developing statistical, econometric, and machine learning models.
• Experience working in a complex, global environment, leveraging teams of internal and external resources.

Education

• Bachelor’s degree required; MBA or Master’s degree in Data Science, Statistics, Economics, Computer Science, or a related field preferred.

What We Can Do for You

• Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
• Diverse Partners: Collaborate with a wide range of cross-functional partners, from retail to entertainment.
• Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.

Our Purpose and Growth Culture

We are committed to refreshing the world and making a difference. Our inclusive culture is built on curiosity, empowerment, agility, and collaboration. These values have driven our success for over 130 years. Learn more about our purpose and vision here.

Equal Opportunity Employer

The Coca-Cola Company is an Equal Opportunity Employer. We do not discriminate based on race, color, gender, age, religion, sexual orientation, disability, or any other protected class. We comply with all applicable privacy laws when collecting personal information during the hiring process.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Pay Range

United States of America: 169,000 USD - 200,000 USD

Annual Incentive Reference Value Percentage

30

Location(s)

United States of America

City/Cities

Atlanta

Travel Required

0% - 25%

Relocation Provided

No

Job Posting End Date

August 28, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.